LR: Talk about how these platforms would gain profit in detail
Ill Manors would attempt to gain profit from the advertisement as it would be able to try and promote the film. Since this may increase awareness, this might end up giving the film some revenue which may soon end up to profit. As well as that, the branding would also help with development of profit. Since Ben Drew already has a following, this would give Ill Manors a chance to gain sales. This could then make the film appeal to an audience since this might be another selling point of the film as this would be Ben Drew's first film. This would therefore support the Auter as the print material mainly uses Plan B's branding which links with the Ill Manors logo. A Field in England also attempts to gain a profit by trying to mass distribute the film making it accessible to a wide audience. Since this is the case, it might help that Ben Wheatly's name is also being used like the Auter Theory suggests to try and sell the film as he might also have a following quite simillar to Ill Manors. However unlike Ill manors or A Field in England which are low budget films, Spectre has a high budget. This means that Spectre can try to make a profit with their advertisements which could try and entice an audience into watching the latest Bond Film. This would be advantageous for Spectre as it would include memortable and recognisable actors like Daniel Craig who has been featured in previous Bond installments. Since this is a franchise, this would also mean that the 007 franchise would have a following quite like Ben Drew. Since this would be the case, it could be one of the factors that would sell the film as it would help with sales. As wel as that, Spectre is also advantageous with its marketing as it could promote the film in various platforms unlike Ill Manors or A Field in England which may not be able to air trailers on TV like Spectre.
Thursday 12 May 2016
Sunday 8 May 2016
MEST1 Mock exam: learner reponse
1) This was feedback for Section B. There wasn't any form of feedback on Section A besides not using headings and using paragraphs.
Section B
WWW: Uses all three platforms and includes examples from all three texts.
LR: Doesn't really answer the question and no introduction + conclusion. Please write this.
2) I haven't met my target grade overall as I was off by one mark. However individually I had met my target grade on Section A but failed to do so in Section B.
3) Section A answering the question.
For Media Forms I had mentioned points such as Shot Types and had talked about how this had "fast paced action" to excite the audience for Call of Duty Ghosts. As well as tht i had also included how it would follow the four protagonists. This answer was mainly about answering the excitement segment of the question and had slightly disregarded the camerawork segment of the question.
For institution I had talked about the branding that was presented in the trailer. This had included the Call of Duty Title and featuring Megan Fox. And after that I had applied theory which had related to the point such as the lines of appeal.
Audiences was answered with points such as how the audience can relate to the characters. In addition to this I had talked about the ownership of a dog can also be related to the audience. This was linked with the Uses and Gratification Theory and with the Public Relations as the main one. The most obvious point that was covered was the action which would entice the male audience.
And finally representation was answered with the violence represented in a glorified manor and had gone against the representation that the news would have on gun violence. This was also supported with a desensitised male audience as well as theories such as Stuart Hall.
4) My strongest question would have to be representation. Although Forms had the same marks, i had previously mentioned that it did only mention one faction of the question more that the main point. Another reason why this may have had more of a response would be since it would be focused on the main point for the question on how gun violence in portrayed.
5) My weakest question can be argued between two since I had 7 marks for both Institution and audience. However with past mocks and this one i would say that Institutions was done quite badly.
6) Q: How are links with other brands and media products used in the trailer to promote ‘Call of Duty: Ghosts’?
Links with brands and media products are done quite well with the "Epic Night Out" trailer for Call of Duty Ghosts. This advert had included brands such as Las Vegas which would also link with films such as Ocean's 11 due to the setting of a casino. Another link that this trailer has is the link with heist films due to the casino setting and the action which is mainly taking place in a casino. Films like Res Dog could be an example of how this would link in with the genre of action which is what the general branding of Call of Duty is as it would mainly feature action games. This can link in with lines of appeal as experts. Since they would be familiar with the general action that Call of Duty would include the branding could also link with previous iterations or instalments in the past.
Another way that branding was used to promote Call of Duty Ghosts would be the feature of Megan Fox. Since she has been featured in other action films such as the Transformers franchise, fans of Call of Duty would recognise her and might be enticed into purchasing the game as this could link into the lines of appeal of nostalgia as she has been in previous Transformers films and most recently in Teenage Mutant Ninja Turtles reboot. Also since they would feature Megan Fox this would make the brand seem more like they are promoting it with a style of Hollywood since it would feature actresses which can associate the brand with Hollywood.
And finally this would also link with the general action genre due to the action codes that are present in the film. Most notably the action is heavily featured to further promote the action of the film. As well as the genre, institutions such as Activision and Infinity Ward are featured at the end and they can also be associated with action films as infinity ward has developed previous Call of Duty titles and Activision is known for publishing these games as well as the Transformers games which can represent synergy with the Transformers franchise and Call of Duty. In addition to this, it would also have the feel of a buddy movie like The Hangover as it would represent a male cast who are having fun. And finally the space segments of the trailer can relate to films like gravity and this would relate to the uses and gratification of diversion as this brand would tend to be based on audiences enjoying themselves with unique experiences.
Other ways that this would
7) I had covered all the platforms and media texts that were required. However I made a bad mistake answering the question on convergence since I wouldn't have much theory going with convergence. The other option which the majority had chosen was narrative and this was essential for me to at least gain my target grade.
8) I didn't have much question focus or knowledge considering that my answer wasn't good enough to talk about convergence. I should have picked the narrative question because at least that way i could've talked about narrative for the films and applied theories such as Todorov's Equilibrium, Barthes Action/enigma codes, Propp's Character theory and other theories which would've benefited me as a whole.
9) My Media Forms had partially answered this however close ups for reactions was something that I didn't consider which had made this one of the things that i would need to do in the future. Also as previously mentioned I didn't frequently talk about camerawork which should be worked on.
Institutions was another question which had opportunities that I had missed. I didn't talk about the brand and its association. And I've also forgotten to talk about media products that were featured which would be one of the other factors that I had missed. And i had also missed out on answering the question by missing out on mentioning Megan Fox's association with her other films most notably the Transformers Franchise.
Audience didn't cover things such as the male gaze which would've been used perfectly for a question about a male audience. I also didn't talk about the uses gratification and the diversion that Call of Duty had to offer its audience since they would be facing off in fictional battles. However I could also talk more about the audience.
Representation was also not covered as well as i had hoped as it had talked no feature of the death of an enemy which could suggest the no consequence world that Call of Duty offers. besides that it was answered and followed what the examiner had to say but briefly.
10) In future I will:
Section B
WWW: Uses all three platforms and includes examples from all three texts.
LR: Doesn't really answer the question and no introduction + conclusion. Please write this.
2) I haven't met my target grade overall as I was off by one mark. However individually I had met my target grade on Section A but failed to do so in Section B.
3) Section A answering the question.
For Media Forms I had mentioned points such as Shot Types and had talked about how this had "fast paced action" to excite the audience for Call of Duty Ghosts. As well as tht i had also included how it would follow the four protagonists. This answer was mainly about answering the excitement segment of the question and had slightly disregarded the camerawork segment of the question.
For institution I had talked about the branding that was presented in the trailer. This had included the Call of Duty Title and featuring Megan Fox. And after that I had applied theory which had related to the point such as the lines of appeal.
Audiences was answered with points such as how the audience can relate to the characters. In addition to this I had talked about the ownership of a dog can also be related to the audience. This was linked with the Uses and Gratification Theory and with the Public Relations as the main one. The most obvious point that was covered was the action which would entice the male audience.
And finally representation was answered with the violence represented in a glorified manor and had gone against the representation that the news would have on gun violence. This was also supported with a desensitised male audience as well as theories such as Stuart Hall.
4) My strongest question would have to be representation. Although Forms had the same marks, i had previously mentioned that it did only mention one faction of the question more that the main point. Another reason why this may have had more of a response would be since it would be focused on the main point for the question on how gun violence in portrayed.
5) My weakest question can be argued between two since I had 7 marks for both Institution and audience. However with past mocks and this one i would say that Institutions was done quite badly.
6) Q: How are links with other brands and media products used in the trailer to promote ‘Call of Duty: Ghosts’?
Links with brands and media products are done quite well with the "Epic Night Out" trailer for Call of Duty Ghosts. This advert had included brands such as Las Vegas which would also link with films such as Ocean's 11 due to the setting of a casino. Another link that this trailer has is the link with heist films due to the casino setting and the action which is mainly taking place in a casino. Films like Res Dog could be an example of how this would link in with the genre of action which is what the general branding of Call of Duty is as it would mainly feature action games. This can link in with lines of appeal as experts. Since they would be familiar with the general action that Call of Duty would include the branding could also link with previous iterations or instalments in the past.
Another way that branding was used to promote Call of Duty Ghosts would be the feature of Megan Fox. Since she has been featured in other action films such as the Transformers franchise, fans of Call of Duty would recognise her and might be enticed into purchasing the game as this could link into the lines of appeal of nostalgia as she has been in previous Transformers films and most recently in Teenage Mutant Ninja Turtles reboot. Also since they would feature Megan Fox this would make the brand seem more like they are promoting it with a style of Hollywood since it would feature actresses which can associate the brand with Hollywood.
And finally this would also link with the general action genre due to the action codes that are present in the film. Most notably the action is heavily featured to further promote the action of the film. As well as the genre, institutions such as Activision and Infinity Ward are featured at the end and they can also be associated with action films as infinity ward has developed previous Call of Duty titles and Activision is known for publishing these games as well as the Transformers games which can represent synergy with the Transformers franchise and Call of Duty. In addition to this, it would also have the feel of a buddy movie like The Hangover as it would represent a male cast who are having fun. And finally the space segments of the trailer can relate to films like gravity and this would relate to the uses and gratification of diversion as this brand would tend to be based on audiences enjoying themselves with unique experiences.
Other ways that this would
7) I had covered all the platforms and media texts that were required. However I made a bad mistake answering the question on convergence since I wouldn't have much theory going with convergence. The other option which the majority had chosen was narrative and this was essential for me to at least gain my target grade.
8) I didn't have much question focus or knowledge considering that my answer wasn't good enough to talk about convergence. I should have picked the narrative question because at least that way i could've talked about narrative for the films and applied theories such as Todorov's Equilibrium, Barthes Action/enigma codes, Propp's Character theory and other theories which would've benefited me as a whole.
9) My Media Forms had partially answered this however close ups for reactions was something that I didn't consider which had made this one of the things that i would need to do in the future. Also as previously mentioned I didn't frequently talk about camerawork which should be worked on.
Institutions was another question which had opportunities that I had missed. I didn't talk about the brand and its association. And I've also forgotten to talk about media products that were featured which would be one of the other factors that I had missed. And i had also missed out on answering the question by missing out on mentioning Megan Fox's association with her other films most notably the Transformers Franchise.
Audience didn't cover things such as the male gaze which would've been used perfectly for a question about a male audience. I also didn't talk about the uses gratification and the diversion that Call of Duty had to offer its audience since they would be facing off in fictional battles. However I could also talk more about the audience.
Representation was also not covered as well as i had hoped as it had talked no feature of the death of an enemy which could suggest the no consequence world that Call of Duty offers. besides that it was answered and followed what the examiner had to say but briefly.
10) In future I will:
- Include Introductions and Conclusions to Section B
- Separate for paragraphs to organise points.
- Ensure that I am focused on the question. Especially for Section B
Sunday 24 April 2016
Section B Essay LR
LR: Add another paragraph dedicated to theory.
The print for Spectre does follow some of the aspects of Propp's theory. In this case the audience could see the hero being seen on the cover of Spectre as well as the image being used in various other outlets such as e-media. James Bond is also seen carrying a small pistol which can convey to the audience what sort of film they should expect to watch as this film would generally be an action film. Also the print may also feature another character type which can be the helper. Léa Seydoux portrays a strong woman which would go against the stereotype of women being seen as the damsels of distress. The print also follows Dyer's lines of appeal. James Bond is featured wearing a white tuxedo which is quite iconic for fans and this would link with the line of appeal of nostalgia. The trailers for the film would always use the disequilibrium of the story to try and entice an audience into getting the film since an audience would like to see a resolution to this narrative and how the hero would go and stop the plans of the Villain in this film which in this case is Christoph Waltz. His character reinforces the stereotype of foreign characters being the antagonist of every action film. This could go along the lines of Medhurst's short hand stereotyping as an audience would tend to associate foreign people as the antagonist. This could be since this is a dominant reading of what nationality the villain would be in a high budget action film. Simillar aspects can be put into place with Ill Manors. In this case the print would also feature the hero who is Riz Ahmed's character. He is seen as a stereotyped young teenager who could possibly be of a lower class. In addition to this teenagers tend to be associated with crime or bad behaviour in the media and the feature of the gun can further support this as this feature of the gun can also signify what the genre of the film would be quite similar to Spectre.
The print for Spectre does follow some of the aspects of Propp's theory. In this case the audience could see the hero being seen on the cover of Spectre as well as the image being used in various other outlets such as e-media. James Bond is also seen carrying a small pistol which can convey to the audience what sort of film they should expect to watch as this film would generally be an action film. Also the print may also feature another character type which can be the helper. Léa Seydoux portrays a strong woman which would go against the stereotype of women being seen as the damsels of distress. The print also follows Dyer's lines of appeal. James Bond is featured wearing a white tuxedo which is quite iconic for fans and this would link with the line of appeal of nostalgia. The trailers for the film would always use the disequilibrium of the story to try and entice an audience into getting the film since an audience would like to see a resolution to this narrative and how the hero would go and stop the plans of the Villain in this film which in this case is Christoph Waltz. His character reinforces the stereotype of foreign characters being the antagonist of every action film. This could go along the lines of Medhurst's short hand stereotyping as an audience would tend to associate foreign people as the antagonist. This could be since this is a dominant reading of what nationality the villain would be in a high budget action film. Simillar aspects can be put into place with Ill Manors. In this case the print would also feature the hero who is Riz Ahmed's character. He is seen as a stereotyped young teenager who could possibly be of a lower class. In addition to this teenagers tend to be associated with crime or bad behaviour in the media and the feature of the gun can further support this as this feature of the gun can also signify what the genre of the film would be quite similar to Spectre.
Thursday 21 April 2016
Section B Essay
How far does the platform on which they are consumed determine the construction of media products in your cross media study? Support your answer with reference to the three media products you researched?
In this essay, I will be covering three media platforms which revolve around the case studies that I have researched. In this case, I will be covering Ill Manors, A Field in England, and Spectre.
For print, Ill Manors has been using Plan B throughout as the auter of the film. The print would mainly feature him as the selling point for the film so that those who would recognise Plan B would then want to watch his film. This is quite different if A Field In England is put in comparison as it does the same thing with their director of the film as Ben Wheatley's name is present below the title of the film in the print cover. However for Spectre, Daniel Craig is the selling point of the film as there is no mention of the director's name and it heavily features Daniel Craig in a majority of the print material for Spectre. The print for that film would make Daniel Craig the selling point since many of the audiences who would watch the Daniel Craig iteration of 007 would see this as his iconic role. Other ways in which print has been used is through articles. Plan B's Ill Manors has been featured in the Daily Mail and has been credited poorly by them. This could be due to their political stand point. However news outlets such as The Guardian had credited this film well. However different print media would have different things to focus on when they would talk about Ill Manors. For instance Plan B was featured n Men's Health and this article had only focused on his health matter and how he had resolved it. NME's article however talks about Plan B and his political stand point as the over would go along the lines of "David Cameron...be very afraid". This would show that Plan B's Ill Manors is focused more towards an audience who have similar beliefs to a left-wing ideology. The print has also feared Riz Ahmed in the posters with him holding a gun to suggest that this film would be tailored to people who would like action. Since the iconography of the gun shows the genre of the film, this would show how Plan b would try to promote his film and how he would want to represent his film to an audience. Spectre is another film that would also use guns but in the poster and print media, Daniel Craig isn't seen holding a pistol. This could suggest that this brand is already popular enough for people to understand what the film is about. However to contradict this, A Field in England have some of the characters on the print holding guns but it isn't one of the visual points that an audience may focus on as this has mainly got a monochrome styled poster. The audience that may be seen for this film may be of the age range of 25-65 as it would be seen as based in an older timeline and this would have that sort of feel to make it seem that it would go along the lines of appeal for nostalgia for an older audience.
For broadcast, Ill Manors has been in interviews in talk shows such as The Jonathan Ross. In this interview that was being made, Plan B was talking about his political stand point which would be supported with ill manors as this is a film that is mainly based around an audience of 18-45 due to the content that is featured in the film. As well as The Jonathan Ross Show, Plan B has presented a lecture on TEDx which was about the use of the term "Chav" The audience for this lecture would have to be of middle class as well as having to be aged at around 18-45. This would show that Plan b was trying to make Ill manors appeal to them as well by presenting his view on how the term is used. this would make it so that it could appeal to people besides the lower class as they would already have a personal relation to the film this would be seen as a relatable film to them. However films such as Soectre had also had some mention i the broadcast and this would be his appearances on Talk Shows quite familiar with Jonathan Ross and include Graham Norton Show which is a prime time TV Talk Show that would talk with celebrities and various others. Daniel Craig and a few others were featured to try and promote the film which would suggest that their target audience in Britain would watch Graham Norton Show. To add on to this, the film can also include TV trailers which unlike A Field in England or Ill Manors may not be able to do since is quite an expensive way to promote the film. Therefore Spectre could then have a greater advantage as their audience would also consume the media through TV. A Field in England however had a different approach and this was done by having a different distribution in comparison to the other case studies which had a structured distribution. A Field in England was distributed to a wide variety of media outlets on the same day. This had meant that it was also featured on broadcast as it was in Film 4. This may have been a new way for them to try and introduce an audience into watching more arthouse films.
E-media was another platform that was covered by all three of the films. Ill manors for instance had tried to make their marketing campaign which had included TAGLONDON event. This had allowed their audience to give them a chance to talk about politics and the tweets would be presented on famous areas of London with a projector. This had made may of its customers very active for Ill Manors. This was one of the unique marketing ways that was done. In comparison to Spectre which had celebrity endorsement which would suggest that the stars of the film would promote the film as these actors may have a big following that may want to watch the film. However A Field in England may have been promoted through tweets from either the director or the Film 4 twitter page by making people aware that the film would be broadcasting there. However these films do also have their own social media. Since 007 is an established brand that may would know then this would be the most followed as this would have relied on promoting through various methods such as tweets, their own page, having celebrity endorsement as previously mentioned. This film would also include other promotional material such as the adverts that play before the film which would also suggest that Spectre's audience use a wide range of audience which would make it quite ideal for them to try and promote the film. Besides that Ill Manors have also had some form of promotionj on twitter in the for of hashtags such as "#ILLMANORS" which has been widely used by the page to try and promote the film as well as including it in their print. Spectre would also be featured with clips that would be promoted to try and sell it to their audience.
In this essay, I will be covering three media platforms which revolve around the case studies that I have researched. In this case, I will be covering Ill Manors, A Field in England, and Spectre.
For print, Ill Manors has been using Plan B throughout as the auter of the film. The print would mainly feature him as the selling point for the film so that those who would recognise Plan B would then want to watch his film. This is quite different if A Field In England is put in comparison as it does the same thing with their director of the film as Ben Wheatley's name is present below the title of the film in the print cover. However for Spectre, Daniel Craig is the selling point of the film as there is no mention of the director's name and it heavily features Daniel Craig in a majority of the print material for Spectre. The print for that film would make Daniel Craig the selling point since many of the audiences who would watch the Daniel Craig iteration of 007 would see this as his iconic role. Other ways in which print has been used is through articles. Plan B's Ill Manors has been featured in the Daily Mail and has been credited poorly by them. This could be due to their political stand point. However news outlets such as The Guardian had credited this film well. However different print media would have different things to focus on when they would talk about Ill Manors. For instance Plan B was featured n Men's Health and this article had only focused on his health matter and how he had resolved it. NME's article however talks about Plan B and his political stand point as the over would go along the lines of "David Cameron...be very afraid". This would show that Plan B's Ill Manors is focused more towards an audience who have similar beliefs to a left-wing ideology. The print has also feared Riz Ahmed in the posters with him holding a gun to suggest that this film would be tailored to people who would like action. Since the iconography of the gun shows the genre of the film, this would show how Plan b would try to promote his film and how he would want to represent his film to an audience. Spectre is another film that would also use guns but in the poster and print media, Daniel Craig isn't seen holding a pistol. This could suggest that this brand is already popular enough for people to understand what the film is about. However to contradict this, A Field in England have some of the characters on the print holding guns but it isn't one of the visual points that an audience may focus on as this has mainly got a monochrome styled poster. The audience that may be seen for this film may be of the age range of 25-65 as it would be seen as based in an older timeline and this would have that sort of feel to make it seem that it would go along the lines of appeal for nostalgia for an older audience.
For broadcast, Ill Manors has been in interviews in talk shows such as The Jonathan Ross. In this interview that was being made, Plan B was talking about his political stand point which would be supported with ill manors as this is a film that is mainly based around an audience of 18-45 due to the content that is featured in the film. As well as The Jonathan Ross Show, Plan B has presented a lecture on TEDx which was about the use of the term "Chav" The audience for this lecture would have to be of middle class as well as having to be aged at around 18-45. This would show that Plan b was trying to make Ill manors appeal to them as well by presenting his view on how the term is used. this would make it so that it could appeal to people besides the lower class as they would already have a personal relation to the film this would be seen as a relatable film to them. However films such as Soectre had also had some mention i the broadcast and this would be his appearances on Talk Shows quite familiar with Jonathan Ross and include Graham Norton Show which is a prime time TV Talk Show that would talk with celebrities and various others. Daniel Craig and a few others were featured to try and promote the film which would suggest that their target audience in Britain would watch Graham Norton Show. To add on to this, the film can also include TV trailers which unlike A Field in England or Ill Manors may not be able to do since is quite an expensive way to promote the film. Therefore Spectre could then have a greater advantage as their audience would also consume the media through TV. A Field in England however had a different approach and this was done by having a different distribution in comparison to the other case studies which had a structured distribution. A Field in England was distributed to a wide variety of media outlets on the same day. This had meant that it was also featured on broadcast as it was in Film 4. This may have been a new way for them to try and introduce an audience into watching more arthouse films.
E-media was another platform that was covered by all three of the films. Ill manors for instance had tried to make their marketing campaign which had included TAGLONDON event. This had allowed their audience to give them a chance to talk about politics and the tweets would be presented on famous areas of London with a projector. This had made may of its customers very active for Ill Manors. This was one of the unique marketing ways that was done. In comparison to Spectre which had celebrity endorsement which would suggest that the stars of the film would promote the film as these actors may have a big following that may want to watch the film. However A Field in England may have been promoted through tweets from either the director or the Film 4 twitter page by making people aware that the film would be broadcasting there. However these films do also have their own social media. Since 007 is an established brand that may would know then this would be the most followed as this would have relied on promoting through various methods such as tweets, their own page, having celebrity endorsement as previously mentioned. This film would also include other promotional material such as the adverts that play before the film which would also suggest that Spectre's audience use a wide range of audience which would make it quite ideal for them to try and promote the film. Besides that Ill Manors have also had some form of promotionj on twitter in the for of hashtags such as "#ILLMANORS" which has been widely used by the page to try and promote the film as well as including it in their print. Spectre would also be featured with clips that would be promoted to try and sell it to their audience.
Thursday 14 April 2016
March PPE LR
1) WWW: Good answer for Question 2- Effective use of theory.
EBI: You must improve timing. You cannot afford to miss out a question as it throws away at least 6/7 marks. Please do Q4.
2) For question 1, I have mentioned points such as the logo being presented in the end and the brand image that they would have supporting the event as well as hosting it. For the first question, I would say that I haven't entirely answered the question as I may have gone off topic a little on the first question which may have cost me time to complete Question 4.
Question 2 was the strongest question as it had some of the points mentioned such as some of the descriptions about the Paralympics as a positive event and how courageous the participants are in this advert. Other points that were addressed were the potential that was presented with the participants which was covered.
Question 3 had also covered some topics to a similar extent as Question 2 as I have mentioned the flashbacks that were in the advert which had included a brief back story to how they were disabled. Another factor that had been mentioned was Propps character theory of the participants. In the trailer the participants are characterized as heroes. Another theory that would be applied to this narrative based ending would be the equilibrium theory which was presented in the trailer. There was also the mention of Action/Enigma codes which I have talked about in the question.
Unfortunately, I didn't answer Question 4 due to time limitations so therefore all the points were not addressed.
3) The strongest question was Question 2 which had covered Audience and how viewers are encouraged to view disability from the advert. The reason that I think that this was seen as the strongest question was due to the fact that this question was something that had my perspective which had made things easier as I had to talk about the trailer from my perspective since I may be considered a part of the target audience.
4) The weakest question can be argued between Question 4 or 1. I would say Question 1 as it has scored the least amount of marks in comparison to the ones that have been attempted. However since Question 4 wasn't attempted I may not be able to judge whether I could've done well on that question which may have improved my mark if I was efficient with my timing. However since Question 1 had horrible performance I would say that Question 1 was the worst. The reason that Question 1 may have been the worst may have been due to the fact that I may have diverted my focus from the actual question which as previously mentioned has cost me time.
5) For Question 1, I wouldn't say that it was a successful response due to the fact that it was one of my weakest questions. This was weak since I didn't really consider Channel 4's brand values. The link with the brand values would've answered the question better by featuring the shock value which Channel 4 has been using with their other programmes.
Question 2 may be considered successful as I have addressed some of the notes that were in this examiners report. Some of the notes would include having to cover the perspective if the viewer rather than answering the question in the manner of a representation question as that would've cost me marks. However there was one notable thing that I should have mentioned which was the use of "Superhumans" and how an audience could see this as quite simillar to a superhero narrative in the sense that it presents a back story to explain how they became disabled. However this would be a point that would be best suited for the Media Forms question.
Question 3 had been another quite successful questions that would've included theories which were applicable such as Todorov's equilibirium. However the Examiner's Report had mentioned that Propp's Theory wasn't used as well so the application of that theory may not have been strong if the Examiner's Report suggests that this wasn't done well.
Question 4 wasn't attempted so therefore I could have talked about how this is being presented as a big event in comparison to the Olympics. In addition to this I could have also included the different representation theories.
EBI: You must improve timing. You cannot afford to miss out a question as it throws away at least 6/7 marks. Please do Q4.
2) For question 1, I have mentioned points such as the logo being presented in the end and the brand image that they would have supporting the event as well as hosting it. For the first question, I would say that I haven't entirely answered the question as I may have gone off topic a little on the first question which may have cost me time to complete Question 4.
Question 2 was the strongest question as it had some of the points mentioned such as some of the descriptions about the Paralympics as a positive event and how courageous the participants are in this advert. Other points that were addressed were the potential that was presented with the participants which was covered.
Question 3 had also covered some topics to a similar extent as Question 2 as I have mentioned the flashbacks that were in the advert which had included a brief back story to how they were disabled. Another factor that had been mentioned was Propps character theory of the participants. In the trailer the participants are characterized as heroes. Another theory that would be applied to this narrative based ending would be the equilibrium theory which was presented in the trailer. There was also the mention of Action/Enigma codes which I have talked about in the question.
Unfortunately, I didn't answer Question 4 due to time limitations so therefore all the points were not addressed.
3) The strongest question was Question 2 which had covered Audience and how viewers are encouraged to view disability from the advert. The reason that I think that this was seen as the strongest question was due to the fact that this question was something that had my perspective which had made things easier as I had to talk about the trailer from my perspective since I may be considered a part of the target audience.
4) The weakest question can be argued between Question 4 or 1. I would say Question 1 as it has scored the least amount of marks in comparison to the ones that have been attempted. However since Question 4 wasn't attempted I may not be able to judge whether I could've done well on that question which may have improved my mark if I was efficient with my timing. However since Question 1 had horrible performance I would say that Question 1 was the worst. The reason that Question 1 may have been the worst may have been due to the fact that I may have diverted my focus from the actual question which as previously mentioned has cost me time.
5) For Question 1, I wouldn't say that it was a successful response due to the fact that it was one of my weakest questions. This was weak since I didn't really consider Channel 4's brand values. The link with the brand values would've answered the question better by featuring the shock value which Channel 4 has been using with their other programmes.
Question 2 may be considered successful as I have addressed some of the notes that were in this examiners report. Some of the notes would include having to cover the perspective if the viewer rather than answering the question in the manner of a representation question as that would've cost me marks. However there was one notable thing that I should have mentioned which was the use of "Superhumans" and how an audience could see this as quite simillar to a superhero narrative in the sense that it presents a back story to explain how they became disabled. However this would be a point that would be best suited for the Media Forms question.
Question 3 had been another quite successful questions that would've included theories which were applicable such as Todorov's equilibirium. However the Examiner's Report had mentioned that Propp's Theory wasn't used as well so the application of that theory may not have been strong if the Examiner's Report suggests that this wasn't done well.
Question 4 wasn't attempted so therefore I could have talked about how this is being presented as a big event in comparison to the Olympics. In addition to this I could have also included the different representation theories.
6) Q1 Institutions
The institution Channel 4 has been promoting it's brand image by showing their support for the Paralympics with it's promotional material such as the "Superhumans" advert. This does try to challenge the common perspective of disabled people in the area as Channel 4 is presented as trying to empower them with this advert. The shock values used in the advert are also a part of Channel 4's brand image as their audience would be aware that Channel 4 also have their own programmes that they present to their audience and the shock factors are quite reminiscent to their shows. The high production values also shows that Channel 4 is willing to spend a lot on this advert as it shows their dedication with the Paralympic Event as shows that they would treat the event with high respects since their brand image such as their logo presented at the end shows that they would be willing to support them. The style of the advert does also seem to have a professional standard as it does use some good camera-work to present the aggression that is within the Paralympics and shows that Channel 4 doesn't discriminate but can be inspirational to a wide majority of it's audience. They also dedicate a majority of the screen time on the Paralympic Participants to show that Channel 4 does represent their support with this advert as it doesn't present the disabled in a weak manor. Seeing as to how they also have some association with youth culture as a majority of the activities that the Paralympic Participants undergo they might feel that they would have some association with the event which could also present Channel 4 as a moral channel to its audience. And since this is produced by Channel 4, they would want to let their audience see disabled people in a positive way as they would combat the stereotype of them being weak.
Thursday 17 March 2016
MEST1 Section B: Independent case study - Spectre
The basics
1. Name - Spectre
Director - Sam Mendes
Notable Stars - Daniel Craig, Ben Whishaw and Christoph Waltz
1. Name - Spectre
Director - Sam Mendes
Notable Stars - Daniel Craig, Ben Whishaw and Christoph Waltz
2. Release Date - October 26, 2015
3. The genre for Spectre is Action Adventure and Thriller. The iconography with the gun would suggest that the film would be an action film. Other conventions could include the explosions that are present in the film's trailer. The locations that the protagonist goes through would also suggest that this would be an adventure film as we would see James Bond (Daniel Craig) in a snowy area. The Thriller segments could include the car chases that are in the film as this would also be seen as a part of the Action genre as well.
4. The critical reception for Spectre had an IMDb rating of 6.9/10 while Rotten Tomatoes had rated it 64%. And finally Metacritic had a rating of 60%. The general reception from those who had disliked had said that the film was reliant on the "007 formula" of the film as it had tried to make connections with past Bond Films. Meanwhile those that had liked the film found the action sequences quite enjoyable.
Broadcast
1. Media Language: The trailer conveys the message that James Bond is a strong character as we see him go through dangerous areas and locations. These dangerous stunts that he partake in could be the crash landing of the plane that he pilots. Other moments that convey that James Bond is a strong character are the car chase scenes that are also teased in the trailer which could show that an audience would be expected to watch an action film as it would use action sequences to attract their target audience.
Institution: The producers behind Spectre are B24, Columbia Pictures, Danjaq, Eon Productions, Metro-Goldwyn Mayer and Sony. Columbia Pictures/Sony, Danjaq and Metro-Goldwyn Mayer are all considered the copyright holders. Meanwhile, Eon Productions are presenting the film. The distributors of the film in UK would be Sony Pictures Releasing for its theatrical release. But it was distributed by 20th Century Fox on DVD. Financially, the film had done well since it had a budget of $245,000 and had $70,403,148 on opening weekend in USA at February 7, 2016. In addition to this, it had grossed $872,474,269 Worldwide at 16 January 2016. The film had a DVD release of February 22, 2016 in UK.
Genre: The main conventions behind Spectre would have the guns in the trailer as iconography. Guns have always been used in action films and so when an audience would see a gun in this trailer, they would know that a gun connotes the genre of the film as action which can also be said for the explosions which are present in the trailer. There is also the car chase that is in the trailer which can also be identified in the action genre as an audience would also see that the film is action based. However there is also the Adventure genre that is present in the trailer with the different locations that Bond has travelled through as this would also fall in as a part of the "007 Formula". In addition to this there is some aspect of Thriller that is shown with the writing of "James Bond" in red to potentially connote that it was written in blood to suggest that James Bond is being hunted down by the person who wrote that down. The feature of the mysterious logo that is present on Q's laptop could also signify that this is a Thriller film as this mystery would act as an enigma for the audience who haven't seen the film as they wouldn't understand the motives for the villain in this film.
Institution: The producers behind Spectre are B24, Columbia Pictures, Danjaq, Eon Productions, Metro-Goldwyn Mayer and Sony. Columbia Pictures/Sony, Danjaq and Metro-Goldwyn Mayer are all considered the copyright holders. Meanwhile, Eon Productions are presenting the film. The distributors of the film in UK would be Sony Pictures Releasing for its theatrical release. But it was distributed by 20th Century Fox on DVD. Financially, the film had done well since it had a budget of $245,000 and had $70,403,148 on opening weekend in USA at February 7, 2016. In addition to this, it had grossed $872,474,269 Worldwide at 16 January 2016. The film had a DVD release of February 22, 2016 in UK.
Genre: The main conventions behind Spectre would have the guns in the trailer as iconography. Guns have always been used in action films and so when an audience would see a gun in this trailer, they would know that a gun connotes the genre of the film as action which can also be said for the explosions which are present in the trailer. There is also the car chase that is in the trailer which can also be identified in the action genre as an audience would also see that the film is action based. However there is also the Adventure genre that is present in the trailer with the different locations that Bond has travelled through as this would also fall in as a part of the "007 Formula". In addition to this there is some aspect of Thriller that is shown with the writing of "James Bond" in red to potentially connote that it was written in blood to suggest that James Bond is being hunted down by the person who wrote that down. The feature of the mysterious logo that is present on Q's laptop could also signify that this is a Thriller film as this mystery would act as an enigma for the audience who haven't seen the film as they wouldn't understand the motives for the villain in this film.
Representation: The representation of the film presents Britain as quite strong since they are sending out James Bond who is a British male who would be trusted to handle the problem that is occurring. This could enforce the stereotype that men are strong and women can't handle themselves and are the damsels of distress. Another scene in the film that connotes this would be the black haired woman who had surrendered upon gun point. However the blonde female that is in the film contradicts this view on women as she is seen on the plane with James Bond as the plane starts crashing down. This could suggest that she is a strong and determined woman. However the male gaze is present with the shot of the character in her dress which could suggest that she could still be seen as a sex object.
Audience: The main audience that this would attract would be males with the age range of 12-55 as it would include some of the throwbacks as it would address the Childhood line of appeal with the feature of the suit that James Bond wears near the end of the trailer and on print material which could suggest that it is focusing on an older audience who would appreciate the "007 Formula" as it would present the action sequences, foreign enemy, and the female character that the protagonist falls for which could follow Propp's Theory of characters which would have James Bond as the Hero, Christopher Waltz' character as the antagonist or villain, Q as the Donor, and Madeleine as the Princess that maybe rescued however the trailer appears to make her the Helper who would help James Bond in his adventure in Spectre.
Ideology: Todorov's equilibrium theory is present in the trailer as it would only present the disequilibrium throughout the trailer. They wouldn't want to spoil the new equilibrium as this is what an audience would want to know. This could also link to Barthes' enigma codes as it would demonstrate how James Bond would take down Christopher Waltz' character who is seen as the antagonist. In addition to this there are also sequences in the trailer that would make an audience question as to whether the protagonist would survive the action sequences involving the plane crash sequence as the audience can only see that he has lost control of the plane for a brief moment.
Narrative: The story that is present in the trailer present that James Bond is being questioned for his actions in the first action sequence of the trailer as he is shown shooting at a window which may have triggered an explosive that would explain the explosion. The audience can later see that James Bond could be hunted down by a big organisation called Spectre as the audience can see his name written in presumably blood in a list of names which could support this. The narrative is also not shown as much as the audience is given a small segment as the bigger details would be unfolded when the watch the full feature length film.
2)
The TV Spot presented above tends to be for 30 seconds and considering that it would mainly feature some action sequences to entice an audience into purchasing tickets. However in this case it is only trying to publicize by using action as its main feature as Spectre fits in the action genre.
3) I would argue that the broadcast promotion on adverts like the TV Spots don't heavily present the cast as the main selling point as they would feature the franchise like the use of the theme and the action that would allow them to attract an audience. However in the interviews and chat shows, they feature the cast which would suggest that they would make the cast the selling point for Spectre.
Print
1) "Spectre relaxes a little (even if it debates the ethics of surveillance and the relevance of licensed-to-kill boots on the ground in an age of drones)."- Empire
"...this sees Mendes tipping his hat to Nolan, with the support of Insterstellar cinematographer Hoyte van Hoytema". - The Guardian
"Unfortunately, Spectre is to Skyfall what Quantum of Solace was to Casino Royale" - Screen Rant
2)
This billboard presents the two main cast members and judging by the fact that there isn't any credits on the advert, then this would suggest that these two actors are both recognisable actors so therefore they won't need to have their names on. Daniel Craig looks to be holding a pistol which would be seen as iconography as this would suggest that the genre would be action. In addition to this there is a distinguishable "007" logo behind the two characters which also features a shot of the mysterious character with the skeleton mask. This could suggest that they want the mystery of this character to be one of the selling points to this film.
3) Poster Amalysis
The use of "007" at the bottom of Spectre could suggest that this would be the selling point for the film as this is a recognisable film franchise that many may want to watch. The synergy in this poster could be feature of Daniel Craig and his significance as he is widely recognised as James Bond by a majority of his fans. The feature of a pistol could suggest that this film is an action film as the James Bond Franchise is also known for the action that they feature. Especially with Daniel Craig's adaptation as a majority of the action sequences aren't like a spy film as his films don't feature crazy inventions that older adaptations had featured in the past which had used inventions to present to their audience that this is a more modernized film. In addition to this, James Bond contrasts the background as he is wearing a white suit. This could suggest the significance of wearing the white tuxedo quite familiar to what previous Bond actor Sean Connery had worn. This can link into the lines of appeal as this would fit into the childhood line of appeal since this suit maybe viewed as nostalgic to the Bond Fans who have seen all if not a majority of the Bond Films.
4) The brand of James Bond has been constructed with Daniel Craig being the main person to feature in a majority of the promotion for Spectre. This would be since Daniel Craig's fans might associate him with the role and that this would be one of his most recognisable roles. The next part of the brand would be the logo that is pretty recognisable to many fans as this ha also got it's own fragrance. And the next part of construction which isn't print related is the Theme Tune that would play at the end of every trailer for Spectre. This is an iconic track that many fans would recognise and would connect that this brand is about James Bond.
E-media
1) The films social media helps promote the film since it would notify their audience of details about the films that they might want to know such as release date and when it would be coming out on DVD and other platforms. Also since people would be sharing their tweets, this could also help with the promotion of the film if they don't follow the twitter page then they may still be notified from the re-tweet.
2) The synergy would be the promotion of the film on platforms such as iTunes, Google Play and other platforms. There is also the synergy that the social media is linked with the website as they could be lead to the official twitter page from the website and same would be applied with Facebook. Since this would also be promoting the same movie, there is also the seen they would feature the same footage and clips and pictures that would've been shared on their social media.
3) Spectre didn't seem to include a marketing campaign that would include interaction with it's audience as it was already a popular brand with many recognising 007
4) Naomi Harris has promoted Spectre on Blu-Ray through her tweet.
https://twitter.com/NaomieHarris/status/704442139166404608
Audience
1) The target audience for Spectre would have to be a gender split of M 65/35 F with the age range being around 12-55. The psychographic could be targeted to a mainstreamer as this is a popular film that would be seen by many.
2) The cross media platform target this audience as this audience would be fans of the action that would be in Spectre as it has been shown in many trailers. The suit which was mentioned earlier is quite nostalgic so there would be those hardcore James Bond fans who would like this appearing in the film as they would see this as an iconic costume. The film is also cross promoted about it's release on theatres with tweets and the website that would've offered a link to purchase tickets.
3) The film pleasures that would be in this would be the locations that are in this trailer. The actors that are in this film are British with a British lead that may attract a British audience. The use of brands such as Aston Martin would be quite pleasuring to an audience who own one or know that this would be James Bond's ideal car brand.
4) The Bourne Identity - This film also uses the same conventions which would make it ideal for them to watch it.
Skyfall - This would also be recomended to those whose first Bond Film would be Spectre and would see this film as also pleasing.
The Man from U.N.C.L.E - This is also another spy film that many will enjoy as this would have some of the similar conventions however it is based on another timeline.
Institution
1) Eon Productions. They have also produced films like the other Bond Films.
2) The distributors are Sony Pictures Releasing and they have also been known for filoms like Chappie, Whiplash and Elysium.
3) Eon has always been apart of the Bon Franchise I I believe that it would be one of their most well known brands to handle.
4) $245,000,000
5) It had been successful financially and this may be due to the fact that this film has a following from Skyfall and previous 007 films.
The data shows that the film did better nationally in England than compared to other countries such as America which is where most of the viewers are from (for other movies). England has made 400,000,000 more than compared to America. However internationally, the film still beat England's box office hit record. The film managed to gain nearly 700,000,000 at the box office. Films now days are not always dominated nationally. This is because it is considered mainstream in one country, but can attract a whole segment of viewers in another. And the type of film can actually attract a larger group of people due to its content being different.
7) Certificate for the film and reason:
The film Spectre was given a 12A and I do agree with this decision to an extent. This is because the film contained a lot of violence and action scene which is the primary reason for the 12A certificate and cannot be viewed by a younger audience. However, I do disagree with this as Bond films do tend to have sexual activity within them and according to the points for a 15 certificate, sexual encounters would be closer to a 15 certificate. Furthermore, the film doesn't structure its entire film around this,
it is mostly filled with action and violence which is probably why it isn't with the 15 certificate as there is not much sexual or even strong language present during the film. This is why the film is a 12A certificate, as it focuses on the action sequences which is what makes a Bond film great in the public's eyes.
Representation
1) The most common representation is of the British male. The character James Bond is seen to represent the country, portraying it to the world that Britain has men like this; men who take risks and care for society.
Another representation is Britain being portrayed as a white dominant country. There are a few non-white characters in this film and is largely dominated by white ethnic people. This represents Britain being more of its historical ethnicity.
Furthermore, the white characters are seen to be fairly upper class. Even in the scene where James is in public, we see a lot of white people smarty dressed showing their class.
Finally, the foreigners are seen as the villains. We see that the villain (or part villain) is a foreigner and is not from Britain. This shows that the film carries those ideologies of non-Britons being a threat.
2) The location of the film is the biggest aspect of Britishness and it is the location than theme that makes this film stand out. Most films that are released are from America and are often set in America, however one of the biggest soy films is British and it is the location and type of character that makes British people want to watch it. It makes Britons proud that they have a successful film franchise like James Bond.
The British people is another aspect of Britishness that is represented through the film. The film seems to be conveying to the world that Britain has people like this, like James Bond who are dedicated towards their country. Its as if the film is portraying the typical British person through their most well known film character.
3) Representation of Britain compared to Ill Manors:
Both films portray Britain is a different way. The slogan of Ill Manors even states their portrayal of Britain. First of all, Ill Manors, basing it off of them, tone and style of the film the audience can see a negative view point of Britain. There is very little colour and if there was, it would be dull and grey colours. In addition to this, the people are portrayed very differently. In James Bond the characters are presented as strong and loyal to their peers whereas Ill Manors have their character speaking slang and dressed like criminals.
In addition, Ill Manors was created on political ground and had a political aspect to it whereas Spectre didn't. The main purpose for creating Spectre was to carry on the franchise of the well known James Bond franchise as well as to continue and entertain the public. Ill Manors director Ben Drew even stated that his film is to create a message to the government and to the people around the world. He dislikes the changes made to the country and its affect on young people. He wanted to make a film that would show how the youth are suffering from this change and how the government are doing wrong.
4) Values and ideologies seen in the film:
The most well known ideology seen in the film is that Britain is proud of its historical state. There are many scene through out the film which take place in famous landmarks around Britain. The film makers are trying to make the audience realise this by setting certain scenes in historical places known to Britain.
Another value and ideology is that Britain can make as good films as America.This film is to counter the American films and show how Britain can still create fine films such as this. The film is seen to represent the country. Furthermore, another film that represents Britain in an equal state is Harry Potter. The film is set around London and is themed around the country. This franchise represents Britain as holding the most amazing franchises as well as authors.
Case study comparison
Similarities-
Ill Manors and Spectre both take place in the same country/location- Britain. Even though they are both created and set around these locations, it doesn't mean that their portrayals of these locations is going to be the same. Both Ill Manors and Spectre are themed and are known to be set around Britain/London. Their characters are also there to reflect their environments. This is clearly evident as both characters from both films seem to be different due to the different take/portrayal of their environment.
Both films consider and relate to justice in a way. Ill Manors is about, how young teenagers need to watch themselves from the police as they may be seen doing criminal related things. The idea of justice is also the main motive for the director Ben Drew to make the film Ill Manors. This is because he wants to create justice for the youth and how they are being ill treated by society, and by him creating this film he is trying to create a message to society to change their view of the youth. Spectre on the other hand, is about a man who is trying to bring the bad guys to justice due to them harming James and his country.
Differences-
Ill Manors is more accurately based on truth and true event that have occurred whereas Spectre is mostly made up and is not based around reality. Ill Manors isn't a films for just entertainment purposes. It is also their to inform and educate the consumer/viewer of the content. Ben Drew wanted the viewers to understand the problems that the youth face due to the changes made by the government. Spectre on the other hand, is primarily there to entertain audiences and those who are fans of this franchise. Spectre has generated this big fan base that goes back to 70 years worth of James Bond related content. The current James Bond films link with one another and therefore, it is needed for another movie to come about to finish off the story line or perhaps continue a new one.
Narrative: The story that is present in the trailer present that James Bond is being questioned for his actions in the first action sequence of the trailer as he is shown shooting at a window which may have triggered an explosive that would explain the explosion. The audience can later see that James Bond could be hunted down by a big organisation called Spectre as the audience can see his name written in presumably blood in a list of names which could support this. The narrative is also not shown as much as the audience is given a small segment as the bigger details would be unfolded when the watch the full feature length film.
2)
This interview with the star Daniel Craig tries to promote the film by having the star of the film being the main selling point for the movie. Fans of Daniel Craig might end up watching the film as they might trust that Daniel Craig would be in a film that they would enjoy. James Bond fans would find that this interview would be interesting as one of the prominent cast members are talking about Spectre so they might be intrigued to hear what the film would be about. Especially considering that they would talk about the narrative of Spectre from their character's perspective.
This would promote the film as it would feature actors who are in Spectre. This anecdote would be one of the key elements of chat shows as they would get stories based on their experiences filming on set to try and promote the film by talking about the characters that they portray as well. However for the most part they would use the population of audience who watch the Graham Norton Show to try and publicize Spectre so that it could gain some recognition.
3) I would argue that the broadcast promotion on adverts like the TV Spots don't heavily present the cast as the main selling point as they would feature the franchise like the use of the theme and the action that would allow them to attract an audience. However in the interviews and chat shows, they feature the cast which would suggest that they would make the cast the selling point for Spectre.
1) "Spectre relaxes a little (even if it debates the ethics of surveillance and the relevance of licensed-to-kill boots on the ground in an age of drones)."- Empire
"...this sees Mendes tipping his hat to Nolan, with the support of Insterstellar cinematographer Hoyte van Hoytema". - The Guardian
"Unfortunately, Spectre is to Skyfall what Quantum of Solace was to Casino Royale" - Screen Rant
2)
This billboard presents the two main cast members and judging by the fact that there isn't any credits on the advert, then this would suggest that these two actors are both recognisable actors so therefore they won't need to have their names on. Daniel Craig looks to be holding a pistol which would be seen as iconography as this would suggest that the genre would be action. In addition to this there is a distinguishable "007" logo behind the two characters which also features a shot of the mysterious character with the skeleton mask. This could suggest that they want the mystery of this character to be one of the selling points to this film.
3) Poster Amalysis
The use of "007" at the bottom of Spectre could suggest that this would be the selling point for the film as this is a recognisable film franchise that many may want to watch. The synergy in this poster could be feature of Daniel Craig and his significance as he is widely recognised as James Bond by a majority of his fans. The feature of a pistol could suggest that this film is an action film as the James Bond Franchise is also known for the action that they feature. Especially with Daniel Craig's adaptation as a majority of the action sequences aren't like a spy film as his films don't feature crazy inventions that older adaptations had featured in the past which had used inventions to present to their audience that this is a more modernized film. In addition to this, James Bond contrasts the background as he is wearing a white suit. This could suggest the significance of wearing the white tuxedo quite familiar to what previous Bond actor Sean Connery had worn. This can link into the lines of appeal as this would fit into the childhood line of appeal since this suit maybe viewed as nostalgic to the Bond Fans who have seen all if not a majority of the Bond Films.
4) The brand of James Bond has been constructed with Daniel Craig being the main person to feature in a majority of the promotion for Spectre. This would be since Daniel Craig's fans might associate him with the role and that this would be one of his most recognisable roles. The next part of the brand would be the logo that is pretty recognisable to many fans as this ha also got it's own fragrance. And the next part of construction which isn't print related is the Theme Tune that would play at the end of every trailer for Spectre. This is an iconic track that many fans would recognise and would connect that this brand is about James Bond.
E-media
1) The films social media helps promote the film since it would notify their audience of details about the films that they might want to know such as release date and when it would be coming out on DVD and other platforms. Also since people would be sharing their tweets, this could also help with the promotion of the film if they don't follow the twitter page then they may still be notified from the re-tweet.
2) The synergy would be the promotion of the film on platforms such as iTunes, Google Play and other platforms. There is also the synergy that the social media is linked with the website as they could be lead to the official twitter page from the website and same would be applied with Facebook. Since this would also be promoting the same movie, there is also the seen they would feature the same footage and clips and pictures that would've been shared on their social media.
3) Spectre didn't seem to include a marketing campaign that would include interaction with it's audience as it was already a popular brand with many recognising 007
4) Naomi Harris has promoted Spectre on Blu-Ray through her tweet.
https://twitter.com/NaomieHarris/status/704442139166404608
Audience
1) The target audience for Spectre would have to be a gender split of M 65/35 F with the age range being around 12-55. The psychographic could be targeted to a mainstreamer as this is a popular film that would be seen by many.
2) The cross media platform target this audience as this audience would be fans of the action that would be in Spectre as it has been shown in many trailers. The suit which was mentioned earlier is quite nostalgic so there would be those hardcore James Bond fans who would like this appearing in the film as they would see this as an iconic costume. The film is also cross promoted about it's release on theatres with tweets and the website that would've offered a link to purchase tickets.
3) The film pleasures that would be in this would be the locations that are in this trailer. The actors that are in this film are British with a British lead that may attract a British audience. The use of brands such as Aston Martin would be quite pleasuring to an audience who own one or know that this would be James Bond's ideal car brand.
4) The Bourne Identity - This film also uses the same conventions which would make it ideal for them to watch it.
Skyfall - This would also be recomended to those whose first Bond Film would be Spectre and would see this film as also pleasing.
The Man from U.N.C.L.E - This is also another spy film that many will enjoy as this would have some of the similar conventions however it is based on another timeline.
Institution
1) Eon Productions. They have also produced films like the other Bond Films.
2) The distributors are Sony Pictures Releasing and they have also been known for filoms like Chappie, Whiplash and Elysium.
3) Eon has always been apart of the Bon Franchise I I believe that it would be one of their most well known brands to handle.
4) $245,000,000
5) It had been successful financially and this may be due to the fact that this film has a following from Skyfall and previous 007 films.
The data shows that the film did better nationally in England than compared to other countries such as America which is where most of the viewers are from (for other movies). England has made 400,000,000 more than compared to America. However internationally, the film still beat England's box office hit record. The film managed to gain nearly 700,000,000 at the box office. Films now days are not always dominated nationally. This is because it is considered mainstream in one country, but can attract a whole segment of viewers in another. And the type of film can actually attract a larger group of people due to its content being different.
7) Certificate for the film and reason:
The film Spectre was given a 12A and I do agree with this decision to an extent. This is because the film contained a lot of violence and action scene which is the primary reason for the 12A certificate and cannot be viewed by a younger audience. However, I do disagree with this as Bond films do tend to have sexual activity within them and according to the points for a 15 certificate, sexual encounters would be closer to a 15 certificate. Furthermore, the film doesn't structure its entire film around this,
it is mostly filled with action and violence which is probably why it isn't with the 15 certificate as there is not much sexual or even strong language present during the film. This is why the film is a 12A certificate, as it focuses on the action sequences which is what makes a Bond film great in the public's eyes.
Representation
1) The most common representation is of the British male. The character James Bond is seen to represent the country, portraying it to the world that Britain has men like this; men who take risks and care for society.
Another representation is Britain being portrayed as a white dominant country. There are a few non-white characters in this film and is largely dominated by white ethnic people. This represents Britain being more of its historical ethnicity.
Furthermore, the white characters are seen to be fairly upper class. Even in the scene where James is in public, we see a lot of white people smarty dressed showing their class.
Finally, the foreigners are seen as the villains. We see that the villain (or part villain) is a foreigner and is not from Britain. This shows that the film carries those ideologies of non-Britons being a threat.
2) The location of the film is the biggest aspect of Britishness and it is the location than theme that makes this film stand out. Most films that are released are from America and are often set in America, however one of the biggest soy films is British and it is the location and type of character that makes British people want to watch it. It makes Britons proud that they have a successful film franchise like James Bond.
The British people is another aspect of Britishness that is represented through the film. The film seems to be conveying to the world that Britain has people like this, like James Bond who are dedicated towards their country. Its as if the film is portraying the typical British person through their most well known film character.
3) Representation of Britain compared to Ill Manors:
Both films portray Britain is a different way. The slogan of Ill Manors even states their portrayal of Britain. First of all, Ill Manors, basing it off of them, tone and style of the film the audience can see a negative view point of Britain. There is very little colour and if there was, it would be dull and grey colours. In addition to this, the people are portrayed very differently. In James Bond the characters are presented as strong and loyal to their peers whereas Ill Manors have their character speaking slang and dressed like criminals.
In addition, Ill Manors was created on political ground and had a political aspect to it whereas Spectre didn't. The main purpose for creating Spectre was to carry on the franchise of the well known James Bond franchise as well as to continue and entertain the public. Ill Manors director Ben Drew even stated that his film is to create a message to the government and to the people around the world. He dislikes the changes made to the country and its affect on young people. He wanted to make a film that would show how the youth are suffering from this change and how the government are doing wrong.
4) Values and ideologies seen in the film:
The most well known ideology seen in the film is that Britain is proud of its historical state. There are many scene through out the film which take place in famous landmarks around Britain. The film makers are trying to make the audience realise this by setting certain scenes in historical places known to Britain.
Another value and ideology is that Britain can make as good films as America.This film is to counter the American films and show how Britain can still create fine films such as this. The film is seen to represent the country. Furthermore, another film that represents Britain in an equal state is Harry Potter. The film is set around London and is themed around the country. This franchise represents Britain as holding the most amazing franchises as well as authors.
Case study comparison
Similarities-
Ill Manors and Spectre both take place in the same country/location- Britain. Even though they are both created and set around these locations, it doesn't mean that their portrayals of these locations is going to be the same. Both Ill Manors and Spectre are themed and are known to be set around Britain/London. Their characters are also there to reflect their environments. This is clearly evident as both characters from both films seem to be different due to the different take/portrayal of their environment.
Both films consider and relate to justice in a way. Ill Manors is about, how young teenagers need to watch themselves from the police as they may be seen doing criminal related things. The idea of justice is also the main motive for the director Ben Drew to make the film Ill Manors. This is because he wants to create justice for the youth and how they are being ill treated by society, and by him creating this film he is trying to create a message to society to change their view of the youth. Spectre on the other hand, is about a man who is trying to bring the bad guys to justice due to them harming James and his country.
Differences-
Ill Manors is more accurately based on truth and true event that have occurred whereas Spectre is mostly made up and is not based around reality. Ill Manors isn't a films for just entertainment purposes. It is also their to inform and educate the consumer/viewer of the content. Ben Drew wanted the viewers to understand the problems that the youth face due to the changes made by the government. Spectre on the other hand, is primarily there to entertain audiences and those who are fans of this franchise. Spectre has generated this big fan base that goes back to 70 years worth of James Bond related content. The current James Bond films link with one another and therefore, it is needed for another movie to come about to finish off the story line or perhaps continue a new one.
Sunday 13 March 2016
MEST1 Section B: index
1) The British film industry: Media Factsheet questions
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) A Field In England: reading, research and questions
14) Ill Manors & A Field In England: institution research
2) Institutional context of the British film industry: Factsheet questions
3) Ill Manors: film review
4) Ill Manors: trailer analysis
5) Ill Manors: music video
6) Ill Manors: TEDx lecture
7) Ill Manors: broadcast platform concluded
8) Ill Manors: print platform (newspaper interviews)
9) Ill Manors: print branding
10) Ill Manors: e-media Tag London campaign
11) Ill Manors: e-media social networking research
12) Ill Manors: official website analysis
13) A Field In England: reading, research and questions
14) Ill Manors & A Field In England: institution research
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