Narrative

Film Clip: The Amazing Spider-Man

The enigmas that could come across the audiences minds are what will happen to the protagonist? or why couldn't Flash grab the ball? The action codes could be when Flash backs away to signal Peter to charge at him. Peter bounces the ball as though he has free grip towards the ball which frustrates Flash. The equilibrium is when Peter is in school with Flash bullying as usual. The disequilibrium is that Peter decides to challenge Flash which isn't what he would normally do and so humiliate him by beating him. The new equilibrium is that Peter is now in trouble for breaking the net of the basketball potentially causing him to get in trouble. Propp's theory of characters have Peter potentially being the hero for supporting the victim whose work was ruined (prior to the start of the clip). The villain could be Flash as he has been Peter's bully throughout High School and so his humiliation serves as his downfall.

TV Clip: Agent Carter

The enigmas in this clip could be that why are Peggy and Jarvis attacking the men? What are their intentions of doing this in a public area? Are they fugitives that are being chased? Who are hunting them down? The action codes are the fighting that occurs when she takes down one of the men that confront her. There are others with Jarvis smashing a glass onto one of the men. There is a gun pointed at Peggy in the end to show another action code in this scene. This clip starts with the disequilibrium with Peggy identifying potential enemies within the coffee shop. The new equilibrium ends with the SSR capturing Peggy at gunpoint. Propp's character theory has Peggy as the Hero. Jarvis seems to be the Helper. And the SSR agents are the villain as they had engaged Peggy in combat.

Chosen Clip: Star Wars: The Empire Strikes Back

 

The enigmas in this clip are as to whether the Rebels are successful in towing down the AT-AT? or Will the Empire take over Hoth and defeat the Rebels? Why would the Empire want to take over Hoth? Are the AT-ATs indestructible? Can the Rebels survive against the Empire? The action codes are the speedsters (spaceships) that attack the AT-AT as well as the rebels at the trenches shooting towards the AT-AT. There are also some wide shots that present the amount of Rebels that are using their blasters against the Empire. This starts with a disequilibrium with Hoth being the location where the Rebels are defending the Empire's attacks towards their base. In Propp's theory, the Heroes are Rogue Squadron who are piloting the aerial vehicles. The helpers could be the Rebel force that is trying to win this battle. And the villains are the Empire who are attacking. 

Institution: Brand Values

Hasbro

Hasbro is an American toy manufacturer who have made toys and figures tailored towards children. They have made toys such as the Transformers, G.I.JOE, Star Wars, Play-Doh, and other toy brands within the company. As well as toys, Hasbro has also made different type of products such as cartoons with Transformers Prime with later having a toy line that has appealed to children. This would go under the Childhood as those who have grown-up with those brands may have a sense of nostalgia since many of these brands have had over 20 years of production like Transformers. They have also made movies in collaboration with Paramount to make films Like the Transformers live-action films.

This brand is there to entertain young children with toys.

Hasbro in one word: Childhood

Disney

Disney is known for their  movies which revolve around fantasy of princess stories. One of these could involve the story of Frozen. As well as animated movies, they have also made programmes such as the Disney Channel and Disney XD. TV and film isn't their only form of media with their created stories as they have also got the right of both Marvel and LucasFilms. With these two, they own the rights to the Marvel characters such as the Avengers and Spider-Man. Meanwhile with Lucasfilms, they can control the Star Wars franchise. However their lines of appeal would go with happy families and childhood as the family can enjoy watching these films and the storires that are within these would give them a sense of nostalgia.

Disney is known for making family-friendly entertainment.

Disney in one word: Entertainment 

Marvel

Marvel is known for making content of fiction stories based around people with super powers. When they had first started, they had mainly done comics which would appeal to young children. They would later to cartoons that children would like until they later went into the film industry. One of their more successful films would be Iron Man as it had green lit the super hero genre compared to previous attempts. This would then lead onto sequels and movies that have a narrative link onto it. As well as comics and movies, they have made some video-games but weren't very successful. Overall this links towads the line of appeal of childhood and Happy Families. This is due to the ways that they have put comic book heroes into a more lively state.

Marvel is based on creating characters for their audience to enjoy.

Marvel in one word: Fantasy

Microsoft

Microsoft is a company who mainly creates operating systems such as windows and other computerised entertainment. They have been known for creating Microsoft Office which has benefited many workers and students for coursework or other pieces of work that would need to be done. As well as making software, they have also produced laptops such as the Microsoft Surface Pro which has been advertised by Microsoft more recently. They ave also made gaming consoles. Their most recent is the Xbox One which has been an upgrade from it's predecessor. As well as a console, they have a web browser known as edge which is available to Windows 10 users exclusively. This can all relate to happy families as the products can be used by a wide variety of their consumers.

Microsoft designs products for its consumers to enjoy or work.

Microsoft in one word: Advanced

McDonalds

McDonald's is a fast food restaurant which is mainly serve the purpose of serving their customers with meals that they would enjoy. They have branched out globally so therefore it is a well recognised brand that would be recognised by many. They have also offer the wide variety of products that would relate to the season. For instance, they would offer McFlurries during the summer so that customers could easily access the products that would suit the time and day. Others could involve the breakfast that they offer for when it is early in the morning. This would al;l link to the Happy families as the family can enjoy their meals as well as having a social setting.

McDonald's offer meals that every one would enjoy and dine at.

McDonald's in one word: Meals

BBC One Profile

The audience would mainly have an audience of 35+ due to the programmes with a more highbrow theme.The primary channel which achieves all three parts of the remit. It educates people with the documentaries that they would present. They would also inform people with both 6pm and 10pm News programmes. However, the 10pm would appeal to an older audience due to the depth that is within the 10pm variant. And finally it would entertain. Programmes such as Doctor Who or Sherlock would be placed on prime-time such as 7pm. 

Institution Feedback and Learner Response

WWW: Presented the institution decently with some insight in the history of ITV. Well designed slides and good talk about the regulation of ITV and Ofcom.

 EBI: It's a bit too brief. It could have elaborated on the history or the influence that ITV could have on the media. It was quite vague on the overall information. There could also have been some talk about prime time and how advertising between programmes like The Rugby World Cup has an extreme cost. The synergy didn't mention the ITV Encore programme which requires payment to watch as it would also be a source of finance. There was also a lack of a handout so it would've given more of an insight by reading key information. 
ITV: Commercially funded company. It is the biggest earning commercial TV programme with Ofcom regulating them.

The Guardian: Founded by John Edward Taylor. This has an online website that has news articles that people around the world can access. This institution is left wing so therefore it supports Labour.

Twitter: Founded in 2006 by Jack Dorsey. The influence came from freedom of speech so anyone could tweet about their views on a particular topic.This social network has over 304 million users. Twitter can also be used as a means of advertisement with trends that could gain popularity from trending products.

BBC: Funded by the TV Licence, this institution doesn't have commercials or advertisements outside of BBC. The remit consist of Educate, Entertain, and Inform. This only gets regulated by the BBC Trust unlike other TV institutions.

News Corporation: This institution was founded by Rupert Murdoch. This multi-national company has synergy with FOX as both are owned by Rupert Murdoch. They can influence the votes of the election by favouring parties which would then get more promotions.

Sony: Founded in 1946 in Japan and at the early stages had made radios. Their first creations would be the Type-G which was a tape recorder. The products that are later made would be things like TV, Gaming Consoles, Phones, Laptops. As well as electronics, they have also made software such as Sony Vegas Pro which is mainly used to edit videos. 

Viacom: At 2006 Viacom was founded. This company had mainly made TV programmes as well as having some film studios such as Paramount Pictures. The programmes would include Comedy Central, Nick channels, and MTV. Their most popular format is TV Cable

Vivendi: A multinational mass media in France as it mainly specialises in the Music Industry. Founded in France, it has mainly done some work on the film industry as well as having Universal and Dailymotion.

ITV: Presentation

Reading an image

Denotation: It is an RBK advert of 50 Cent with a quote alongside.

Connotation: The image of fingerprints which show his criminal activity as well as camouflage on his cap could suggest to the viewer that rbk products are what would be used in a world with tough times. The scar on his shoulder As well as the serious expression on his face showing a form of determination towards the consumer.  

Colour: The colour scheme is monochrome giving the photo that gritty look as well as supporting that serious tone to highlight his facial features of confidence to the viewer. The colour scheme also makes a sort of serious tone to support the picture of 50 Cent.

Pose: The position that 50 Cent is in shows power as he is facing towards the audience as well as having his scarred shoulder being slightly presented to show a form of power. His stance also portrays power as he is slightly tilted giving a little form of direct address towards the audience.

Framing: 50 Cent is placed to the side with the quote taking the other half of the screen with fingerprints which could show two different sides of 50 Cent's life. Towards the left side, we see 50 Cent but opposite that there's a quote with fingerprints to show that his criminal behaviour was a big part in his life. the logo is also placed onto the quote side which could show that 50 Cent is more popular than Reebok or is at least far more significant.

Composition: The overall build of the advert makes it look like a sort of motivational piece with the quote and the celebrity that Reebok fans would be interested in or aspire to be so they have loyalty towards 50 Cent. The photo of 50 Cent looks to support that dedication that Reebok fans would want from someone like 50 Cent.

Size: The size is pretty big which could show 50 Cent's significance if any celebrity was on an advert as they would be more recognisable so that people might stop to check out the advert and what 50 Cent is promoting.

Type of shot: The shot used here is of a close up on 50 Cent's upper body which allows for the scar to be shown a little but is a minor little feature that fans might understand. There are close ups of fingerprints to show that relation between 50 Cent and crime.

Subject of matter: Since 50 Cent is on front, he would be the selling point for Reebok as his stories might interest youths who are interested in 50 Cent. This could also mean that Reebok would think that 50 Cent has a large audience who would be interested.

Setting: The setting looks to be with 50 Cent who is talking about his experiences which tailor towards crime and what to appreciate compared to what 50 Cent had to go through. This advert also looks to be based around crime from it's dark atmosphere that it is based on.

Lighting: The lighting looks to be centralised on to 50 Cent as he is more recognisable person compared to Reebok so they would have his facial features lit towards him so that then people can see his determined face  that supports the quote.

Dominant/Preferred Reading: Reebok may want their customers to feel empowered when they use their products as he refers to there being no plan b then this could suggest that they would be stronger or have a boost when they have Reebok products equipped. The use of 50 Cent could suggest that Reebok assumes that a majority of their target customers would have an interest in him. The image of 50 Cent and the fingerprint background is split roughly in half which could show a form of importance between his criminal background and his image as a whole. 

Oppositional Reading: On the contrary, people might assume that this could be a bad influence towards their customers as the faint scars on his shoulder connote that the promotional material isn't suited as it would influence people into a theme of crime. Another aspect of the advert that presents an element of criminal activity is the fingerprints. This could show to the customers a criminal identity that they may peruse if they decide to purchase products from Reebok. 

 

Denotation: It is of a costumed protagonist with different characters surrounding him.

Connotation: It shows the protagonist's people that he has met and trusted throughout his journey of becoming Ant-Man. The helicopters in the background could show that sort of fugitive story in this film as well as the Golden Gate Bridge signifying it's location in America.

Colour: The colour is of this light blue which gives it a sort of comic look as it makes the protagonist contrast and stand-out as well as giving this character a relaxed personality.

Pose: The pose of the hero hows a form of confidence against whatever may go in his way. Comparing this to the others, he shows a more prominent role for this film. Also the lighting behind him is showing his significance as a character as well as showing that he is a hero.

Framing: The frame mainly consists of the protagonist being put towards the centre as being the main focus compared to the others that show as a supporting character. Also the mentor character and secret identity are pushed on top compared to the other characters to show that they serve a major role in the plot of the story.

Composition: This advert was made to make the protagonist stand-out as the costume contrast and make it more eye-catchy. The light that illuminates around him also shows that he is a hero in this movie with it being lit more towards the mentor than his secret identity.

Size: The size of the advert looks pretty normal for a standard poster that would be promoting a high end movie. The size of the title and release date could present that these are important pieces of information for the viewer that is keen on watching this film.

Type of Shot: It looks to be a medium shot which has most of the protagonist's costume present to view so that people can finally see the cinematic reveal of Ant-Man's costume for fans to see.   

Subject of matter: Since Ant-Man is in front , it is mainly there to promote the movie so that more people could see the promotional material for people to be intrigued about.

Setting: It looks to be based at America judging by the Golden Gate Bridge that is behind the protagonist.

Lighting: The lighting is fairly bright to display the protagonist and characters to see. It is quite bright which could suggest that this film may not have a dark tone behind it.

Dominant/Preferred Reading: The contrast of colour scheme with the protagonist and the background could suggest that they're trying to highlight this costume since it is the first time that fans of Ant-Man get to see a live action version of their favourite hero. Also the tagline that is with the date is a form of irony that only fans would understand so therefore this promotional material would make sense for an expert in Marvel's history or gallery of heroes. 

Oppositional Reading: Those who are familiar with the action genre wouldn't understand as much so they would have the impression that it would be generic due to the injured face shown at the right hand side of the protagonist. Also the use of helicopters with searchlights would also make the film seem more like a fugitive based story which may not intrigue as many viewers of this advert as Marvel would want to.

Media Consumption Audit

Newspapers
I don't really read newspapers however I do tend to read stories that appear on the front page that intrigue me online via BBC such as crime stories on the news. Besides that, I don't really read many newspapers.


Magazines
I don't buy magazines but I do have an interest in Empire as it has stories about the film industry which I'm keen on. I normally don't read much about celebrities as they don't really have much of an affect into my life or relate to me but the sections I'm interested in are the mainly about the film that is featured in the recent issue if I consider reading the Empire.

Television
Approximately how many hours a week do you spend watching television?
8-9 hours
What times of day do you usually watch television?
6-8 m
What programmes do you like best and why?
The programmes I like best would be Sherlock due to its more modern setting to the detective and The Flash as it brings one of my favourite characters onto live action however I do tend to hate the boring love triangle cliché that occurs in almost every drama I've attempted to watch.
Do you watch alone or with others? If you watch with others, who decides what you will watch?
I watch with my brother most of the time but I mainly tend to take control of what to watch next.
Do you watch 'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop of tablet?)
I don't really watch catch-up as I'm a patient person but if I really feel like I miss out then I'll probably use services like BBC iPlayer.

Radio
I don't listen to radio as much as I used to in the past.

Cinema
What films have you seen in the cinema in the last month?
Haven't seen any film in cinema over the past month.
What films have you seen in other places – for example, through rental, satellite film 
channels (free or otherwise) or through video-on-demand?
Satellite film channels such as film 4 when I had recently seen Percy Jackson and the Lightning Thief and I don't always watch films on demand. 
Who else watched the films with you?
My brother always tends to watch TV with me most of the time.
Who decided what films to watch?
It would mostly be me however if my brother finds a decent film to watch then we might watch that instead of what we were planning to watch.
What devices do you typically use to watch films: TV, laptop, tablet, phone etc.?
Most of the tome it would be TV as its more enjoyable on a big screen compared to mobile devices.

Online
How often do you access the internet?
At least everyday.
Where do you access the internet?  At home, at college or school, or at work?
Mainly at home.
What are the main sites that you access?
Most of the time it would be on YouTube as there are lots of content that is ready to watch for me.
What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?
It would mainly be for entertainment but there would be the off chance where I would need it for information when I'm either studying or completing coursework.
What other activities (if any) do you do whilst accessing the internet?
Not really much.
What different devices do you use to access the internet? What is your primary device for accessing the internet?
Primary would be the computer but I would use an iPhone or iPad on a rare occasion.
What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?
I don't regularly use social networks but my most used network would have to be Facebook as there is more things that relate to me.