The British film industry: institutional context

1) The cultural test is a mark scheme that would judge a film on whether it could be classified as a British film or not. The minimum mark for a film to be considered British is for a film to score 16/31. This test assesses the film in four categories. The first one being Cultural Context which would assess the language and see if the primary spoken language is English, The location is set in the UK, and the narrative is based on a British subject. The next category is cultural contribution and this would judge the movie and see if they represents a diverse British society. The third category is Cultural Hubs. This would judge the movie in accordance with whether it has a British visual effects studio and a British music studio. And finally there is the Cultural Practitioners.This  would judge the crew who had created the movie and so this would also give another point if the director, lead actors, scriptwriter, producer, composer, a majority of the cast, and the key staff are British.

2) The Sweeney:

Financing: £3,000,000
Location: 4
Characters: 4
Language of dialogue: 6
Use of British creativity: 4
British subject matter: 4
Practitioners: 7
Cultural centre: 2 

Total: 31/31

Attack The Block:
Financing: $8,000,000
Location: 4
British subject matter: 0
Characters: 4
Language of dialogue: 6
Use of British creativity: 4
Practitioners: 7
Cultural centre: 2

Total: 27/31

The King's Speech:
Financing: £15,000,000
Location: 4
British subject matter: 4
Characters: 4
Language: 6
Use of British creativity: 2
Practitioners: 7 points
Cultural centre: 2 points
Total: 29/31

Skyfall:
Financing: £200,000,000
Location: 4
British subject matter: 4
Characters: British 4
Language: 6
Practitioners: 5
Cultural centre: 2 

Total: 25/31

3) Although the films are produced by a British company, they would lose the distribution rights in order to exhibit the film in cinemas or DVD, they would need to lose distribution rights. This would therefore mean that they won't earn any revenue from the sales of the digital or physical copies of the movie. 

4) One of the strengths that are in the British Industry are its outstanding creative skills of practitioners. This is evidenced with Director Richard Curtis who directed Love Actually which was known to be a successful film as it had grossed billions worldwide. Another strength is the outstanding facilities that are used. This is also evidenced as the Star Wars franchise has used four studios which are located at the UK. One of the studios were also used in the ceremony scene in Episode IV. And one other strength is that the industry has been out since before WW1 which can show that the British Industry has over a century worth of experience.

5) The first opinions suggests that British film makers could chose to rely upon American studios , however much the factors that make a British film British may be lost as a result of this. And the second option is to attempt to make low budget films that aim to attract a niche, British audience. This option can lead to gaining lower profits due to its position in the market- niche market.  Moreover, sale of distribution rights could also mean profits are delivered back into the UK film industry.

6) I think that the British film industry can rely upon American studios. This is due to the ffact that they have had many successes in the past and since they are working together, they could potentially make more arthouse films available to the public more in comparison to the past where they have been strictly displayed due to its risky task. On the theme of awareness, this could also change the arthouse audience as they could demonstrate British values to an American audience and soon see that this could be a welcoming change.