Psychographics: Explorer

Psychographics Presentation

My personal psychographic mentions that I'm a reformer. I would agree that a majority of my time that I would act alone like a lone wolf as I would mainly do tasks on my own. However I slightly challenge this idea as sometimes I do end up working in a team as demonstrated with the creation of this presentation. This group is also anti-materialistic which I agree with since I don't accessorize myself with brands on a day to day basis. Overall, I agree with what this psychographic has to say as I could relate with the characteristics.

Institution: CoolBrands research

Apple

Apple are known for trying to innovate their products by introducing new features on their new products that consumers may find unique or useful. This could go down the rich luxurious line of appeal for their premium pricing and their gold variants that people might want. They could also go under Happy Families as products such as the iPad is used by a variety of audiences making it seem like it hasn't got a target demograph as a majority of the apps available are family friendly which further supports this idea that it is used by many. It could also go under self-imprtance and pride as iPhones are quite common and so not owning one would make people seem out of trend so it would be there for those who would want to be apart of a community who owns iPhones. They may seem cool due to their high quality products that are available to the consumers.

YouTube 

YouTube is known for featuring user-generated content as a majority of videos are home made or created by those who would create content such as shorts on YouTube. One of the line of appeals that is featured is comedy & humor as a majority of the viral videos would be entertaining as YouTubers would make content that satisfies their target audience. This would also that YouTube is used as a platform for entertainment as there is a variety of videos that can entertain a majority of people which goes down to the next line of appeal being happy familiies. This could be due to the fact that YouTube is mainstream and so therefore it can be accessed by many. It also supports this line of appeal as it would mainly have content ready for a wide range of audiences and content that is inappropriate would require a You Tube account that would then allow access for them to watch it. This may seem cool as it allows user to present their creativeness on YouTube that others may appreciate. 

Netflix

Netflix is known for their on demand service for films and drama. They have also made their own shows such as Marvel's Daredevil. This can be used by many such as families and others alike as they have made finding films easy with their search so that people can access the dramas that peak their interest. This would support Happy Families as they feature content that families would find easy to access so that their services can be used anywhere as they would then have different audiences due to the wide array of content that is available for those to watch. It could potentially support the Childhood line of appeal as they could offer old shows that may serve as nostalgia to old T.V viewers as they could revist old episodes of their favourite shows on demand. Netflix may seem cool as they offer an on demand service that their consumers may find interseting as there is a variety of shows to choose from. 

Sony

Sony have offered technological products that their consumers would find appealing. They have produced products such as Sony Vegas Pro that creative editors may find useful. This could support the Art, culture & history section of the line of appeals as people can use their creative skills to produce user-generated content that could then be shared. They have produced products such as the Xperia line-up which involve the Xperia Z smartphones that pople could use to access content such as YouTube. They have also made the PlayStation 4 which is a gaming platform that is used by many without any age guidelines. These items can go under Happy Families as a majority of people can access these systems that would then be used for entertainment as well as supporting the Uses and Gratifications theory that also enforces this. nThos may be regarded as cool as they would have different platforms that can appeal to all which would seem to be useful to everyone.

Instagram

This is a social media platform that allows it's users to share the photos that are used to socialise with their followers with photos that would peak their interest. This would enforce the line of appeal that is Self-importance & pride as it offers people the chance to present themselves to their followers and those who are interested. This could also support the line of Beautiful People as users would want to look appealing to get likes on their photos. Instagram mam be regarded as cool as it wouls allow the user to present themselves to the world in a way that they would like to perieve them. 

Narrative

Film Clip: The Amazing Spider-Man

The enigmas that could come across the audiences minds are what will happen to the protagonist? or why couldn't Flash grab the ball? The action codes could be when Flash backs away to signal Peter to charge at him. Peter bounces the ball as though he has free grip towards the ball which frustrates Flash. The equilibrium is when Peter is in school with Flash bullying as usual. The disequilibrium is that Peter decides to challenge Flash which isn't what he would normally do and so humiliate him by beating him. The new equilibrium is that Peter is now in trouble for breaking the net of the basketball potentially causing him to get in trouble. Propp's theory of characters have Peter potentially being the hero for supporting the victim whose work was ruined (prior to the start of the clip). The villain could be Flash as he has been Peter's bully throughout High School and so his humiliation serves as his downfall.

TV Clip: Agent Carter

The enigmas in this clip could be that why are Peggy and Jarvis attacking the men? What are their intentions of doing this in a public area? Are they fugitives that are being chased? Who are hunting them down? The action codes are the fighting that occurs when she takes down one of the men that confront her. There are others with Jarvis smashing a glass onto one of the men. There is a gun pointed at Peggy in the end to show another action code in this scene. This clip starts with the disequilibrium with Peggy identifying potential enemies within the coffee shop. The new equilibrium ends with the SSR capturing Peggy at gunpoint. Propp's character theory has Peggy as the Hero. Jarvis seems to be the Helper. And the SSR agents are the villain as they had engaged Peggy in combat.

Chosen Clip: Star Wars: The Empire Strikes Back

 

The enigmas in this clip are as to whether the Rebels are successful in towing down the AT-AT? or Will the Empire take over Hoth and defeat the Rebels? Why would the Empire want to take over Hoth? Are the AT-ATs indestructible? Can the Rebels survive against the Empire? The action codes are the speedsters (spaceships) that attack the AT-AT as well as the rebels at the trenches shooting towards the AT-AT. There are also some wide shots that present the amount of Rebels that are using their blasters against the Empire. This starts with a disequilibrium with Hoth being the location where the Rebels are defending the Empire's attacks towards their base. In Propp's theory, the Heroes are Rogue Squadron who are piloting the aerial vehicles. The helpers could be the Rebel force that is trying to win this battle. And the villains are the Empire who are attacking. 

Institution: Brand Values

Hasbro

Hasbro is an American toy manufacturer who have made toys and figures tailored towards children. They have made toys such as the Transformers, G.I.JOE, Star Wars, Play-Doh, and other toy brands within the company. As well as toys, Hasbro has also made different type of products such as cartoons with Transformers Prime with later having a toy line that has appealed to children. This would go under the Childhood as those who have grown-up with those brands may have a sense of nostalgia since many of these brands have had over 20 years of production like Transformers. They have also made movies in collaboration with Paramount to make films Like the Transformers live-action films.

This brand is there to entertain young children with toys.

Hasbro in one word: Childhood

Disney

Disney is known for their  movies which revolve around fantasy of princess stories. One of these could involve the story of Frozen. As well as animated movies, they have also made programmes such as the Disney Channel and Disney XD. TV and film isn't their only form of media with their created stories as they have also got the right of both Marvel and LucasFilms. With these two, they own the rights to the Marvel characters such as the Avengers and Spider-Man. Meanwhile with Lucasfilms, they can control the Star Wars franchise. However their lines of appeal would go with happy families and childhood as the family can enjoy watching these films and the storires that are within these would give them a sense of nostalgia.

Disney is known for making family-friendly entertainment.

Disney in one word: Entertainment 

Marvel

Marvel is known for making content of fiction stories based around people with super powers. When they had first started, they had mainly done comics which would appeal to young children. They would later to cartoons that children would like until they later went into the film industry. One of their more successful films would be Iron Man as it had green lit the super hero genre compared to previous attempts. This would then lead onto sequels and movies that have a narrative link onto it. As well as comics and movies, they have made some video-games but weren't very successful. Overall this links towads the line of appeal of childhood and Happy Families. This is due to the ways that they have put comic book heroes into a more lively state.

Marvel is based on creating characters for their audience to enjoy.

Marvel in one word: Fantasy

Microsoft

Microsoft is a company who mainly creates operating systems such as windows and other computerised entertainment. They have been known for creating Microsoft Office which has benefited many workers and students for coursework or other pieces of work that would need to be done. As well as making software, they have also produced laptops such as the Microsoft Surface Pro which has been advertised by Microsoft more recently. They ave also made gaming consoles. Their most recent is the Xbox One which has been an upgrade from it's predecessor. As well as a console, they have a web browser known as edge which is available to Windows 10 users exclusively. This can all relate to happy families as the products can be used by a wide variety of their consumers.

Microsoft designs products for its consumers to enjoy or work.

Microsoft in one word: Advanced

McDonalds

McDonald's is a fast food restaurant which is mainly serve the purpose of serving their customers with meals that they would enjoy. They have branched out globally so therefore it is a well recognised brand that would be recognised by many. They have also offer the wide variety of products that would relate to the season. For instance, they would offer McFlurries during the summer so that customers could easily access the products that would suit the time and day. Others could involve the breakfast that they offer for when it is early in the morning. This would al;l link to the Happy families as the family can enjoy their meals as well as having a social setting.

McDonald's offer meals that every one would enjoy and dine at.

McDonald's in one word: Meals

BBC One Profile

The audience would mainly have an audience of 35+ due to the programmes with a more highbrow theme.The primary channel which achieves all three parts of the remit. It educates people with the documentaries that they would present. They would also inform people with both 6pm and 10pm News programmes. However, the 10pm would appeal to an older audience due to the depth that is within the 10pm variant. And finally it would entertain. Programmes such as Doctor Who or Sherlock would be placed on prime-time such as 7pm. 

Institution Feedback and Learner Response

WWW: Presented the institution decently with some insight in the history of ITV. Well designed slides and good talk about the regulation of ITV and Ofcom.

 EBI: It's a bit too brief. It could have elaborated on the history or the influence that ITV could have on the media. It was quite vague on the overall information. There could also have been some talk about prime time and how advertising between programmes like The Rugby World Cup has an extreme cost. The synergy didn't mention the ITV Encore programme which requires payment to watch as it would also be a source of finance. There was also a lack of a handout so it would've given more of an insight by reading key information. 
ITV: Commercially funded company. It is the biggest earning commercial TV programme with Ofcom regulating them.

The Guardian: Founded by John Edward Taylor. This has an online website that has news articles that people around the world can access. This institution is left wing so therefore it supports Labour.

Twitter: Founded in 2006 by Jack Dorsey. The influence came from freedom of speech so anyone could tweet about their views on a particular topic.This social network has over 304 million users. Twitter can also be used as a means of advertisement with trends that could gain popularity from trending products.

BBC: Funded by the TV Licence, this institution doesn't have commercials or advertisements outside of BBC. The remit consist of Educate, Entertain, and Inform. This only gets regulated by the BBC Trust unlike other TV institutions.

News Corporation: This institution was founded by Rupert Murdoch. This multi-national company has synergy with FOX as both are owned by Rupert Murdoch. They can influence the votes of the election by favouring parties which would then get more promotions.

Sony: Founded in 1946 in Japan and at the early stages had made radios. Their first creations would be the Type-G which was a tape recorder. The products that are later made would be things like TV, Gaming Consoles, Phones, Laptops. As well as electronics, they have also made software such as Sony Vegas Pro which is mainly used to edit videos. 

Viacom: At 2006 Viacom was founded. This company had mainly made TV programmes as well as having some film studios such as Paramount Pictures. The programmes would include Comedy Central, Nick channels, and MTV. Their most popular format is TV Cable

Vivendi: A multinational mass media in France as it mainly specialises in the Music Industry. Founded in France, it has mainly done some work on the film industry as well as having Universal and Dailymotion.