LR: Add another paragraph dedicated to theory.
The print for Spectre does follow some of the aspects of Propp's theory. In this case the audience could see the hero being seen on the cover of Spectre as well as the image being used in various other outlets such as e-media. James Bond is also seen carrying a small pistol which can convey to the audience what sort of film they should expect to watch as this film would generally be an action film. Also the print may also feature another character type which can be the helper. Léa Seydoux portrays a strong woman which would go against the stereotype of women being seen as the damsels of distress. The print also follows Dyer's lines of appeal. James Bond is featured wearing a white tuxedo which is quite iconic for fans and this would link with the line of appeal of nostalgia. The trailers for the film would always use the disequilibrium of the story to try and entice an audience into getting the film since an audience would like to see a resolution to this narrative and how the hero would go and stop the plans of the Villain in this film which in this case is Christoph Waltz. His character reinforces the stereotype of foreign characters being the antagonist of every action film. This could go along the lines of Medhurst's short hand stereotyping as an audience would tend to associate foreign people as the antagonist. This could be since this is a dominant reading of what nationality the villain would be in a high budget action film. Simillar aspects can be put into place with Ill Manors. In this case the print would also feature the hero who is Riz Ahmed's character. He is seen as a stereotyped young teenager who could possibly be of a lower class. In addition to this teenagers tend to be associated with crime or bad behaviour in the media and the feature of the gun can further support this as this feature of the gun can also signify what the genre of the film would be quite similar to Spectre.
Sunday 24 April 2016
Thursday 21 April 2016
Section B Essay
How far does the platform on which they are consumed determine the construction of media products in your cross media study? Support your answer with reference to the three media products you researched?
In this essay, I will be covering three media platforms which revolve around the case studies that I have researched. In this case, I will be covering Ill Manors, A Field in England, and Spectre.
For print, Ill Manors has been using Plan B throughout as the auter of the film. The print would mainly feature him as the selling point for the film so that those who would recognise Plan B would then want to watch his film. This is quite different if A Field In England is put in comparison as it does the same thing with their director of the film as Ben Wheatley's name is present below the title of the film in the print cover. However for Spectre, Daniel Craig is the selling point of the film as there is no mention of the director's name and it heavily features Daniel Craig in a majority of the print material for Spectre. The print for that film would make Daniel Craig the selling point since many of the audiences who would watch the Daniel Craig iteration of 007 would see this as his iconic role. Other ways in which print has been used is through articles. Plan B's Ill Manors has been featured in the Daily Mail and has been credited poorly by them. This could be due to their political stand point. However news outlets such as The Guardian had credited this film well. However different print media would have different things to focus on when they would talk about Ill Manors. For instance Plan B was featured n Men's Health and this article had only focused on his health matter and how he had resolved it. NME's article however talks about Plan B and his political stand point as the over would go along the lines of "David Cameron...be very afraid". This would show that Plan B's Ill Manors is focused more towards an audience who have similar beliefs to a left-wing ideology. The print has also feared Riz Ahmed in the posters with him holding a gun to suggest that this film would be tailored to people who would like action. Since the iconography of the gun shows the genre of the film, this would show how Plan b would try to promote his film and how he would want to represent his film to an audience. Spectre is another film that would also use guns but in the poster and print media, Daniel Craig isn't seen holding a pistol. This could suggest that this brand is already popular enough for people to understand what the film is about. However to contradict this, A Field in England have some of the characters on the print holding guns but it isn't one of the visual points that an audience may focus on as this has mainly got a monochrome styled poster. The audience that may be seen for this film may be of the age range of 25-65 as it would be seen as based in an older timeline and this would have that sort of feel to make it seem that it would go along the lines of appeal for nostalgia for an older audience.
For broadcast, Ill Manors has been in interviews in talk shows such as The Jonathan Ross. In this interview that was being made, Plan B was talking about his political stand point which would be supported with ill manors as this is a film that is mainly based around an audience of 18-45 due to the content that is featured in the film. As well as The Jonathan Ross Show, Plan B has presented a lecture on TEDx which was about the use of the term "Chav" The audience for this lecture would have to be of middle class as well as having to be aged at around 18-45. This would show that Plan b was trying to make Ill manors appeal to them as well by presenting his view on how the term is used. this would make it so that it could appeal to people besides the lower class as they would already have a personal relation to the film this would be seen as a relatable film to them. However films such as Soectre had also had some mention i the broadcast and this would be his appearances on Talk Shows quite familiar with Jonathan Ross and include Graham Norton Show which is a prime time TV Talk Show that would talk with celebrities and various others. Daniel Craig and a few others were featured to try and promote the film which would suggest that their target audience in Britain would watch Graham Norton Show. To add on to this, the film can also include TV trailers which unlike A Field in England or Ill Manors may not be able to do since is quite an expensive way to promote the film. Therefore Spectre could then have a greater advantage as their audience would also consume the media through TV. A Field in England however had a different approach and this was done by having a different distribution in comparison to the other case studies which had a structured distribution. A Field in England was distributed to a wide variety of media outlets on the same day. This had meant that it was also featured on broadcast as it was in Film 4. This may have been a new way for them to try and introduce an audience into watching more arthouse films.
E-media was another platform that was covered by all three of the films. Ill manors for instance had tried to make their marketing campaign which had included TAGLONDON event. This had allowed their audience to give them a chance to talk about politics and the tweets would be presented on famous areas of London with a projector. This had made may of its customers very active for Ill Manors. This was one of the unique marketing ways that was done. In comparison to Spectre which had celebrity endorsement which would suggest that the stars of the film would promote the film as these actors may have a big following that may want to watch the film. However A Field in England may have been promoted through tweets from either the director or the Film 4 twitter page by making people aware that the film would be broadcasting there. However these films do also have their own social media. Since 007 is an established brand that may would know then this would be the most followed as this would have relied on promoting through various methods such as tweets, their own page, having celebrity endorsement as previously mentioned. This film would also include other promotional material such as the adverts that play before the film which would also suggest that Spectre's audience use a wide range of audience which would make it quite ideal for them to try and promote the film. Besides that Ill Manors have also had some form of promotionj on twitter in the for of hashtags such as "#ILLMANORS" which has been widely used by the page to try and promote the film as well as including it in their print. Spectre would also be featured with clips that would be promoted to try and sell it to their audience.
In this essay, I will be covering three media platforms which revolve around the case studies that I have researched. In this case, I will be covering Ill Manors, A Field in England, and Spectre.
For print, Ill Manors has been using Plan B throughout as the auter of the film. The print would mainly feature him as the selling point for the film so that those who would recognise Plan B would then want to watch his film. This is quite different if A Field In England is put in comparison as it does the same thing with their director of the film as Ben Wheatley's name is present below the title of the film in the print cover. However for Spectre, Daniel Craig is the selling point of the film as there is no mention of the director's name and it heavily features Daniel Craig in a majority of the print material for Spectre. The print for that film would make Daniel Craig the selling point since many of the audiences who would watch the Daniel Craig iteration of 007 would see this as his iconic role. Other ways in which print has been used is through articles. Plan B's Ill Manors has been featured in the Daily Mail and has been credited poorly by them. This could be due to their political stand point. However news outlets such as The Guardian had credited this film well. However different print media would have different things to focus on when they would talk about Ill Manors. For instance Plan B was featured n Men's Health and this article had only focused on his health matter and how he had resolved it. NME's article however talks about Plan B and his political stand point as the over would go along the lines of "David Cameron...be very afraid". This would show that Plan B's Ill Manors is focused more towards an audience who have similar beliefs to a left-wing ideology. The print has also feared Riz Ahmed in the posters with him holding a gun to suggest that this film would be tailored to people who would like action. Since the iconography of the gun shows the genre of the film, this would show how Plan b would try to promote his film and how he would want to represent his film to an audience. Spectre is another film that would also use guns but in the poster and print media, Daniel Craig isn't seen holding a pistol. This could suggest that this brand is already popular enough for people to understand what the film is about. However to contradict this, A Field in England have some of the characters on the print holding guns but it isn't one of the visual points that an audience may focus on as this has mainly got a monochrome styled poster. The audience that may be seen for this film may be of the age range of 25-65 as it would be seen as based in an older timeline and this would have that sort of feel to make it seem that it would go along the lines of appeal for nostalgia for an older audience.
For broadcast, Ill Manors has been in interviews in talk shows such as The Jonathan Ross. In this interview that was being made, Plan B was talking about his political stand point which would be supported with ill manors as this is a film that is mainly based around an audience of 18-45 due to the content that is featured in the film. As well as The Jonathan Ross Show, Plan B has presented a lecture on TEDx which was about the use of the term "Chav" The audience for this lecture would have to be of middle class as well as having to be aged at around 18-45. This would show that Plan b was trying to make Ill manors appeal to them as well by presenting his view on how the term is used. this would make it so that it could appeal to people besides the lower class as they would already have a personal relation to the film this would be seen as a relatable film to them. However films such as Soectre had also had some mention i the broadcast and this would be his appearances on Talk Shows quite familiar with Jonathan Ross and include Graham Norton Show which is a prime time TV Talk Show that would talk with celebrities and various others. Daniel Craig and a few others were featured to try and promote the film which would suggest that their target audience in Britain would watch Graham Norton Show. To add on to this, the film can also include TV trailers which unlike A Field in England or Ill Manors may not be able to do since is quite an expensive way to promote the film. Therefore Spectre could then have a greater advantage as their audience would also consume the media through TV. A Field in England however had a different approach and this was done by having a different distribution in comparison to the other case studies which had a structured distribution. A Field in England was distributed to a wide variety of media outlets on the same day. This had meant that it was also featured on broadcast as it was in Film 4. This may have been a new way for them to try and introduce an audience into watching more arthouse films.
E-media was another platform that was covered by all three of the films. Ill manors for instance had tried to make their marketing campaign which had included TAGLONDON event. This had allowed their audience to give them a chance to talk about politics and the tweets would be presented on famous areas of London with a projector. This had made may of its customers very active for Ill Manors. This was one of the unique marketing ways that was done. In comparison to Spectre which had celebrity endorsement which would suggest that the stars of the film would promote the film as these actors may have a big following that may want to watch the film. However A Field in England may have been promoted through tweets from either the director or the Film 4 twitter page by making people aware that the film would be broadcasting there. However these films do also have their own social media. Since 007 is an established brand that may would know then this would be the most followed as this would have relied on promoting through various methods such as tweets, their own page, having celebrity endorsement as previously mentioned. This film would also include other promotional material such as the adverts that play before the film which would also suggest that Spectre's audience use a wide range of audience which would make it quite ideal for them to try and promote the film. Besides that Ill Manors have also had some form of promotionj on twitter in the for of hashtags such as "#ILLMANORS" which has been widely used by the page to try and promote the film as well as including it in their print. Spectre would also be featured with clips that would be promoted to try and sell it to their audience.
Thursday 14 April 2016
March PPE LR
1) WWW: Good answer for Question 2- Effective use of theory.
EBI: You must improve timing. You cannot afford to miss out a question as it throws away at least 6/7 marks. Please do Q4.
2) For question 1, I have mentioned points such as the logo being presented in the end and the brand image that they would have supporting the event as well as hosting it. For the first question, I would say that I haven't entirely answered the question as I may have gone off topic a little on the first question which may have cost me time to complete Question 4.
Question 2 was the strongest question as it had some of the points mentioned such as some of the descriptions about the Paralympics as a positive event and how courageous the participants are in this advert. Other points that were addressed were the potential that was presented with the participants which was covered.
Question 3 had also covered some topics to a similar extent as Question 2 as I have mentioned the flashbacks that were in the advert which had included a brief back story to how they were disabled. Another factor that had been mentioned was Propps character theory of the participants. In the trailer the participants are characterized as heroes. Another theory that would be applied to this narrative based ending would be the equilibrium theory which was presented in the trailer. There was also the mention of Action/Enigma codes which I have talked about in the question.
Unfortunately, I didn't answer Question 4 due to time limitations so therefore all the points were not addressed.
3) The strongest question was Question 2 which had covered Audience and how viewers are encouraged to view disability from the advert. The reason that I think that this was seen as the strongest question was due to the fact that this question was something that had my perspective which had made things easier as I had to talk about the trailer from my perspective since I may be considered a part of the target audience.
4) The weakest question can be argued between Question 4 or 1. I would say Question 1 as it has scored the least amount of marks in comparison to the ones that have been attempted. However since Question 4 wasn't attempted I may not be able to judge whether I could've done well on that question which may have improved my mark if I was efficient with my timing. However since Question 1 had horrible performance I would say that Question 1 was the worst. The reason that Question 1 may have been the worst may have been due to the fact that I may have diverted my focus from the actual question which as previously mentioned has cost me time.
5) For Question 1, I wouldn't say that it was a successful response due to the fact that it was one of my weakest questions. This was weak since I didn't really consider Channel 4's brand values. The link with the brand values would've answered the question better by featuring the shock value which Channel 4 has been using with their other programmes.
Question 2 may be considered successful as I have addressed some of the notes that were in this examiners report. Some of the notes would include having to cover the perspective if the viewer rather than answering the question in the manner of a representation question as that would've cost me marks. However there was one notable thing that I should have mentioned which was the use of "Superhumans" and how an audience could see this as quite simillar to a superhero narrative in the sense that it presents a back story to explain how they became disabled. However this would be a point that would be best suited for the Media Forms question.
Question 3 had been another quite successful questions that would've included theories which were applicable such as Todorov's equilibirium. However the Examiner's Report had mentioned that Propp's Theory wasn't used as well so the application of that theory may not have been strong if the Examiner's Report suggests that this wasn't done well.
Question 4 wasn't attempted so therefore I could have talked about how this is being presented as a big event in comparison to the Olympics. In addition to this I could have also included the different representation theories.
EBI: You must improve timing. You cannot afford to miss out a question as it throws away at least 6/7 marks. Please do Q4.
2) For question 1, I have mentioned points such as the logo being presented in the end and the brand image that they would have supporting the event as well as hosting it. For the first question, I would say that I haven't entirely answered the question as I may have gone off topic a little on the first question which may have cost me time to complete Question 4.
Question 2 was the strongest question as it had some of the points mentioned such as some of the descriptions about the Paralympics as a positive event and how courageous the participants are in this advert. Other points that were addressed were the potential that was presented with the participants which was covered.
Question 3 had also covered some topics to a similar extent as Question 2 as I have mentioned the flashbacks that were in the advert which had included a brief back story to how they were disabled. Another factor that had been mentioned was Propps character theory of the participants. In the trailer the participants are characterized as heroes. Another theory that would be applied to this narrative based ending would be the equilibrium theory which was presented in the trailer. There was also the mention of Action/Enigma codes which I have talked about in the question.
Unfortunately, I didn't answer Question 4 due to time limitations so therefore all the points were not addressed.
3) The strongest question was Question 2 which had covered Audience and how viewers are encouraged to view disability from the advert. The reason that I think that this was seen as the strongest question was due to the fact that this question was something that had my perspective which had made things easier as I had to talk about the trailer from my perspective since I may be considered a part of the target audience.
4) The weakest question can be argued between Question 4 or 1. I would say Question 1 as it has scored the least amount of marks in comparison to the ones that have been attempted. However since Question 4 wasn't attempted I may not be able to judge whether I could've done well on that question which may have improved my mark if I was efficient with my timing. However since Question 1 had horrible performance I would say that Question 1 was the worst. The reason that Question 1 may have been the worst may have been due to the fact that I may have diverted my focus from the actual question which as previously mentioned has cost me time.
5) For Question 1, I wouldn't say that it was a successful response due to the fact that it was one of my weakest questions. This was weak since I didn't really consider Channel 4's brand values. The link with the brand values would've answered the question better by featuring the shock value which Channel 4 has been using with their other programmes.
Question 2 may be considered successful as I have addressed some of the notes that were in this examiners report. Some of the notes would include having to cover the perspective if the viewer rather than answering the question in the manner of a representation question as that would've cost me marks. However there was one notable thing that I should have mentioned which was the use of "Superhumans" and how an audience could see this as quite simillar to a superhero narrative in the sense that it presents a back story to explain how they became disabled. However this would be a point that would be best suited for the Media Forms question.
Question 3 had been another quite successful questions that would've included theories which were applicable such as Todorov's equilibirium. However the Examiner's Report had mentioned that Propp's Theory wasn't used as well so the application of that theory may not have been strong if the Examiner's Report suggests that this wasn't done well.
Question 4 wasn't attempted so therefore I could have talked about how this is being presented as a big event in comparison to the Olympics. In addition to this I could have also included the different representation theories.
6) Q1 Institutions
The institution Channel 4 has been promoting it's brand image by showing their support for the Paralympics with it's promotional material such as the "Superhumans" advert. This does try to challenge the common perspective of disabled people in the area as Channel 4 is presented as trying to empower them with this advert. The shock values used in the advert are also a part of Channel 4's brand image as their audience would be aware that Channel 4 also have their own programmes that they present to their audience and the shock factors are quite reminiscent to their shows. The high production values also shows that Channel 4 is willing to spend a lot on this advert as it shows their dedication with the Paralympic Event as shows that they would treat the event with high respects since their brand image such as their logo presented at the end shows that they would be willing to support them. The style of the advert does also seem to have a professional standard as it does use some good camera-work to present the aggression that is within the Paralympics and shows that Channel 4 doesn't discriminate but can be inspirational to a wide majority of it's audience. They also dedicate a majority of the screen time on the Paralympic Participants to show that Channel 4 does represent their support with this advert as it doesn't present the disabled in a weak manor. Seeing as to how they also have some association with youth culture as a majority of the activities that the Paralympic Participants undergo they might feel that they would have some association with the event which could also present Channel 4 as a moral channel to its audience. And since this is produced by Channel 4, they would want to let their audience see disabled people in a positive way as they would combat the stereotype of them being weak.
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