Representation: Photoshop Task

Dominant

Alternate

Representation

The Expendables 3

1) There are a majority of the cast being presented as male as this film is in the action genre and in most action films there would be male cast. As well as that, the characters also look to survive impossible stunts which could enforce the representation of men acting as risk takers compared to women. The nationality of most of the heroes in this are presented as white and some black characters giving some diversity in the team. There are some features of women scene in the trailer however they don't have as much screen time as their male counterparts. 

2) For a majority of the scenes with the males, this is shown with a dominant portrayal due to the circumstances that face. For instance the weapons that they use which act as action codes like the minigun being fired. Also there is an alternate portrayal of women in the trailer. In a typical perspective women are seen as a damsel of distress. But in the scene with the club, we see the female character go in hand-to-hand combat against an attacker which goes against the portrayal of women being seen as weak and seeking help in fights. Also the antagonist appears to be American rather than the stereotyped foreign villain that would normally be seen in action films.

3) The stereotypes present in this trailer involve the men being presented as masculine due to the action sets that were shown in the trailer. There were also stereotypes of men generally taking risks with the incident where one of the characters had to take a leap of faith to reach a helicopter. In addition there are scenes where the men would be drinking alcohol as it would be a commonly used beverage with a majority of adults in films.

MIGRAIN Index

1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory

Dependency Theory

1) I primarily use the media for entertainment purposes such bas when I'm bored. I also tend to use it as a form of escapism as I tend to procrastinate every now and then with the media as I would follow the story of shows such as The Flash or other dramas.  

2) I feel that people are very dependent on the media as products such as the iPhone have convergence which allows their phone to have multi-functionality to tell the time. They would also use the internet to help solve answers to problems such as diagnostics as the internet is very accessible. People are very dependent on the media since it is all conveniently given to them on one device which is portable so that they could read about the news where ever they are. The devices of today's standards are also equipped with many apps that can either be downloaded or purchased from the store electronically so that these specific apps could give specific purposes such as updates on the scoreboard for sports or reading the news as previously mentioned.

3) The dependency of the media has changed over time as there have been devices that are convenient for everyday use since they have convergence which allows access to a variety of information and entertainment. Not only that, but services such as BBC iPlayer, 4 On Demand, itv Player and Amazon Prime are all services that provide the user to look back at episodes that they may have missed. In 2006, the Sky+ box launched allowing viewers to reverse back from the TV schedule to look back at episodes that they have missed by going back rather than having to wait for a rerun of the programme that you would wish to view. As well as that, DVD rental shops such as Blockbuster have closed down due to the amount of people changing to electronic versions of the film rather than purchasing the physical copy which shows that viewers would much rather have an on demand service for their media.

4) I agree with the article as there are a lot of pages talking about diagnosing an illness as it is convenient to them as all the information can be found online. Also, phones have become the most useful piece of equipment in a young teenager's life as they would use this to communicate to their friends as it is more convenient. As well as social life, I also agree with the dependency of feeling lost without one since it is a device that is massively used in a day to day basis which would therefore make them feel out of their comfort zone when they have no form of access to the internet as there are a lot of  user generated content provided in YouTube that differs from TV so therefore if they lose their phone, they are losing memories with the photos that they may post on Instagram.

Psycographics Presentation Feedback

WWW: 

1. Good description of the group
2. Expressive presentation style 
3. Good Media Consumption on Discovery Channel and TED Talks
4. Keywords used -User Generated Content
5. Well presented slides

EBI:

1. Tech News Slides?- Add more info
2. Where would they share content?
3. Mettro ?- Add more info

 

Audience Theory

Hypodermic Needle Model

1) This article suggests that since the university students had played a violent video game, they would then act aggressively. This could be due to the violent attributes that are heavily featured that could change the student and therefore make them act more aggressively. Adults who don't play games would automatically trust this and assume that video games could endanger people's lives. 

2) The coverage of the Talk Talk hack shows the young hacker as a bad influence since they highlight his apparent habit of playing video games. This could suggest to the audience that young teenage gamers would be bad. Also, video games have been a common victim as they would have to try and push the blame onto them. This would then make readers assume that gamers are bad and so they would assume that video games cause terrible things. Someone can criticise this by stating the mass number of people who purchase a game should be suspects when yet a small minority of them would ever consider crime. The one criticism is that video games would cause people to change and turn into violent people. This could suggest that the audience are mainly

Two-step flow model

1) The two step flow theory is when the opinions of the audience is influenced by opinion leaders soon after they receive the media.  

2) TotalBiscuit is an opinion leader as he would get the media from publishers such as Activision or any other game publisher and gives his first impressions on the games that he gets. His impressions would then give influence to his audience so that then audiences could have an impressions to either purchase it or not due to his experience playing with that game. 

3) The journalist is the opinion leader as they are expressing their opinions over the majority of celebrities who have more followers compared to politicians such as the Prime Minister and other important figures. And the audience are the readers of this article who are reading the Telegraph.

4) Similar to the Telegraph article, Jamal Edwards is the media and the opinion leaders are BBC. This is because the BBC are reporting and expressing their opinions on the media being Jamal Edwards. 

Uses and Gratifications theory

Diversion: One form of media that would be seen as escapism would be Doctor Who as it follows the adventures of a Time Lord who isn't of human origin venture through time with a companion who is human as they gain new experiences which may interest some viewers into the worlds which the characters travel through.

Personal Relationships: Emmerdale is an example where people would have emotional ties with the characters as they would have stories that the audience could either understand and feel empathy or do see how their favourite character goes on with their lives and the troubles that they would have to overcome.

Personal Identity: These programmes would include realistic facts that the viewer may find useful. The example below is an extract from the BBC three Britain's Biggest Sexists as they explore how genders are treated differently as they explore different platforms ranging from sports to video games. The audience that watches this or are interested in documentaries are most likely going to be interested in this format.

Surveilance: People use the media to get informed or updated about situations that not only affect them nationally but they may also want information from global sources. Channel 4 News has an in-depth look with their reports as they aer known for their investigative reporting upon their topics.