Thursday 12 May 2016

Section B LR: Profit Driven Institutions

LR: Talk about how these platforms would gain profit in detail

Ill Manors would attempt to gain profit from the advertisement as it would be able to try and promote the film. Since this may increase awareness, this might end up giving the film some revenue which may soon end up to profit. As well as that, the branding would also help with development of profit. Since Ben Drew already has a following, this would give Ill Manors a chance to gain sales. This could then make the film appeal to an audience since this might be another selling point of the film as this would be Ben Drew's first film. This would therefore support the Auter as the print material mainly uses Plan B's branding which links with the Ill Manors logo. A Field in England also attempts to gain a profit by trying to mass distribute the film making it accessible to a wide audience. Since this is the case, it might help that Ben Wheatly's name is also being used like the Auter Theory suggests to try and sell the film as he might also have a following quite simillar to Ill Manors. However unlike Ill manors or A Field in England which are low budget films, Spectre has a high budget. This means that Spectre can try to make a profit with their advertisements which could try and entice an audience into watching the latest Bond Film. This would be advantageous for Spectre as it would include memortable and recognisable actors like Daniel Craig who has been featured in previous Bond installments. Since this is a franchise, this would also mean that the 007 franchise would have a following quite like Ben Drew. Since this would be the case, it could be one of the factors that would sell the film as it would help with sales. As wel as that, Spectre is also advantageous with its marketing as it could promote the film in various platforms unlike Ill Manors or A Field in England which may not be able to air trailers on TV like Spectre.

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