How far does the platform on which they are consumed determine the construction of media products in your cross media study? Support your answer with reference to the three media products you researched?
In this essay, I will be covering three media platforms which revolve around the case studies that I have researched. In this case, I will be covering Ill Manors, A Field in England, and Spectre.
For print, Ill Manors has been using Plan B throughout as the auter of the film. The print would mainly feature him as the selling point for the film so that those who would recognise Plan B would then want to watch his film. This is quite different if A Field In England is put in comparison as it does the same thing with their director of the film as Ben Wheatley's name is present below the title of the film in the print cover. However for Spectre, Daniel Craig is the selling point of the film as there is no mention of the director's name and it heavily features Daniel Craig in a majority of the print material for Spectre. The print for that film would make Daniel Craig the selling point since many of the audiences who would watch the Daniel Craig iteration of 007 would see this as his iconic role. Other ways in which print has been used is through articles. Plan B's Ill Manors has been featured in the Daily Mail and has been credited poorly by them. This could be due to their political stand point. However news outlets such as The Guardian had credited this film well. However different print media would have different things to focus on when they would talk about Ill Manors. For instance Plan B was featured n Men's Health and this article had only focused on his health matter and how he had resolved it. NME's article however talks about Plan B and his political stand point as the over would go along the lines of "David Cameron...be very afraid". This would show that Plan B's Ill Manors is focused more towards an audience who have similar beliefs to a left-wing ideology. The print has also feared Riz Ahmed in the posters with him holding a gun to suggest that this film would be tailored to people who would like action. Since the iconography of the gun shows the genre of the film, this would show how Plan b would try to promote his film and how he would want to represent his film to an audience. Spectre is another film that would also use guns but in the poster and print media, Daniel Craig isn't seen holding a pistol. This could suggest that this brand is already popular enough for people to understand what the film is about. However to contradict this, A Field in England have some of the characters on the print holding guns but it isn't one of the visual points that an audience may focus on as this has mainly got a monochrome styled poster. The audience that may be seen for this film may be of the age range of 25-65 as it would be seen as based in an older timeline and this would have that sort of feel to make it seem that it would go along the lines of appeal for nostalgia for an older audience.
For broadcast, Ill Manors has been in interviews in talk shows such as The Jonathan Ross. In this interview that was being made, Plan B was talking about his political stand point which would be supported with ill manors as this is a film that is mainly based around an audience of 18-45 due to the content that is featured in the film. As well as The Jonathan Ross Show, Plan B has presented a lecture on TEDx which was about the use of the term "Chav" The audience for this lecture would have to be of middle class as well as having to be aged at around 18-45. This would show that Plan b was trying to make Ill manors appeal to them as well by presenting his view on how the term is used. this would make it so that it could appeal to people besides the lower class as they would already have a personal relation to the film this would be seen as a relatable film to them. However films such as Soectre had also had some mention i the broadcast and this would be his appearances on Talk Shows quite familiar with Jonathan Ross and include Graham Norton Show which is a prime time TV Talk Show that would talk with celebrities and various others. Daniel Craig and a few others were featured to try and promote the film which would suggest that their target audience in Britain would watch Graham Norton Show. To add on to this, the film can also include TV trailers which unlike A Field in England or Ill Manors may not be able to do since is quite an expensive way to promote the film. Therefore Spectre could then have a greater advantage as their audience would also consume the media through TV. A Field in England however had a different approach and this was done by having a different distribution in comparison to the other case studies which had a structured distribution. A Field in England was distributed to a wide variety of media outlets on the same day. This had meant that it was also featured on broadcast as it was in Film 4. This may have been a new way for them to try and introduce an audience into watching more arthouse films.
E-media was another platform that was covered by all three of the films. Ill manors for instance had tried to make their marketing campaign which had included TAGLONDON event. This had allowed their audience to give them a chance to talk about politics and the tweets would be presented on famous areas of London with a projector. This had made may of its customers very active for Ill Manors. This was one of the unique marketing ways that was done. In comparison to Spectre which had celebrity endorsement which would suggest that the stars of the film would promote the film as these actors may have a big following that may want to watch the film. However A Field in England may have been promoted through tweets from either the director or the Film 4 twitter page by making people aware that the film would be broadcasting there. However these films do also have their own social media. Since 007 is an established brand that may would know then this would be the most followed as this would have relied on promoting through various methods such as tweets, their own page, having celebrity endorsement as previously mentioned. This film would also include other promotional material such as the adverts that play before the film which would also suggest that Spectre's audience use a wide range of audience which would make it quite ideal for them to try and promote the film. Besides that Ill Manors have also had some form of promotionj on twitter in the for of hashtags such as "#ILLMANORS" which has been widely used by the page to try and promote the film as well as including it in their print. Spectre would also be featured with clips that would be promoted to try and sell it to their audience.
No comments:
Post a Comment